Visual Design Lead, Flo

• Proven experience in a visual design leadership role — you’ve led, motivated, and retained top talent in fast-paced environments
• A strong portfolio showcasing emotional, engaging visual work across user journeys — ideally within a product or app environment
• Track record of delivering high-impact visuals at scale, with speed and precision — while navigating editorial, legal, and medical reviews
• Strategic thinking: you connect the dots between brand, user needs, and product objectives
• A collaborative mindset and the ability to lead complex, cross-functional projects with empathy and structure
• Strong organisational and communication skills — you can facilitate, present, and pitch to stakeholders at every level
• Comfortable using visual performance metrics to refine and optimise work
• Proficiency in AI tools and how to prompt effectively — you know how to create engaging, on-brand assets fast
• A growth mindset: you’re open to feedback, actively close your knowledge gaps, and help others do the same
• Ability to lead through ambiguity with calm, focus, and forward momentum
• Deep understanding of how app-based visual design differs from other mediums like web or print
• Tooling: Figma, Miro, Jira

Desirable

• We're looking for a Visual Design Lead to shape the creative direction of visual design at Flo and guide two high-performing teams within our User-Centric stream
• This role is perfect for someone who can elevate visual storytelling at scale — combining design excellence with strategic thinking, AI fluency, and strong cross-functional collaboration
• You’ll be responsible for the visual evolution of key audience segments and product areas, acting as both a hands-on designer and a creative mentor
• You’ll build a culture of experimentation and excellence while connecting design outcomes to real business impact
• Leading a talented team of visual designers - in-house and freelance -, setting clear direction, and ensuring high-quality output across all visual touchpoints
• Driving concept development, delivery, and performance for visuals across our high-profile and revenue-driving audience segments
• Championing design performance — using data to inform iteration and connect visuals to engagement and retention metrics
• Collaborating closely with Product Managers, Content Editors, UX Research, Medical, Legal and Design to bring user-centric, emotionally resonant visual solutions to life
• Rolling up your sleeves when needed — this is a player-coach role
• Leading ideation sessions, critiques, workshops, and team rituals to foster creative thinking and cross-functional alignment
• Raising the team’s AI proficiency — testing and leveraging a variety of AI tools to enhance and scale creative output
• Acting as a strategic voice in the wider design organisation — helping shape visual principles, rituals, and design systems
• Owning the implementation of Flo’s visual strategy at an audience segment level — aligning every design decision to Flo’s broader product and brand vision

• Please provide your portfolio, we're unable to review applications without one