Senior Copywriter, 23andMe
Contract
$141.6-212.4k
2+ days a week in office (Sunnyvale, CA)
Genetic testing and DNA analysis
Be an early applicant
Genetic testing and DNA analysis
501-1000 employees
Be an early applicant
$141.6-212.4k
2+ days a week in office (Sunnyvale, CA)
501-1000 employees
Company mission
To help people access, understand, and benefit from the human genome.
Role
Who you are
- As an expert in your craft, you will be comfortable ideating and writing in multiple formats: from creative ideation to brand storytelling, across a variety of media: from email to video
- Most of all, you are someone that is interested in a role that is mission-driven and you love the idea that, at the core of your work, you are helping people
- A copywriting portfolio highlighting your best work, across a range of media channels
- 7-10 years work experience as a copywriter at a reputable ad agency or in-house at a consumer brand
- A digital native with an extensive understanding of writing for the web, including best practices, SEO requirements, and usability
- Talent for writing engaging and concise copy that is consumer-facing within a relevant category
- Experience concepting innovative creative, and working closely with an art director or designer to bring it to life
- Attention to detail and a rigorous approach to the process
- Ability to advocate for your ideas along with the ability to work in a team and incorporate feedback from a variety of stakeholders
- BA/BS or equivalent
What the job involves
- We are hiring a Contract Senior Copywriter to join 23andMe’s internal creative team
- In this role, you’ll create custom campaigns for a range of 23andMe products, translating your passion for innovation to inspire others towards action
- Create compelling and innovative copy for different consumer media, including display advertising, radio ads, email communications, social media, affiliate communication, video content and event materials
- You are helping them to better understand where they come from, and potentially helping them lead healthier lives
- Help explore and ultimately define the brand voice as an important part of our brand style guide
- Deliver the brand voice throughout all communications materials
- Craft site copy for 23andMe.com including updates, new content, new features, and test scenarios
- Understand and clearly articulate our positioning, products, and services
- Proof, edit, and rewrite marketing materials driving brand style and tone consistency
- Be responsible for the quality and accuracy of all communication pieces
- Partner with other departments to write marketing materials that target audiences such as healthcare providers, academics, and the scientific community
Our take
23andMe offers its customers a vision into their ancestry and health through genetic testing carried out via kits sent through the mail. Results can show users their risk of more than 50 health conditions thanks to a tube of saliva at one end and a lot of technology at the other.
This access to genetic insight has helped the company sell more than 15 million test kits in the last 15 years. This remains the core component of the business. Access to millions of customers DNA however has given the company a vast collection of genetic material, allowing 23andMe to expanded into the drug development space where it is collaborating with pharmaceutical giant GlaxoSmithKline.
23andMe is not without competition, with other big names including Ancestry and MyHeritage. However, with a valuation of $3.5 billion, it remains one of the largest, with pockets deep enough to pursue many of its growth programs. In mid-2021, the company went public through a SPAC merger with a company founded by Richard Branson. 23andMe intends to use the merger to invest in its health and therapeutics division.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2020
$82.5m
SERIES F
Jul 2018
$300m
GROWTH EQUITY VC
Total funding: $802.9m
Company benefits
- Comprehensive health, vision, and dental plans
- Family planning, support, and leave for parents
- Mental healthcare
- Student loan assistance
- Volunteer time off
- Dog friendly office
Company values
- Think big - We are a mission-driven company with big dreams of using data to revolutionize health, wellness, and research
- We heart DNA - Deciphering the human genome is the most exciting scientific discovery of our lifetime
- Lead with science - We make evidence-based decisions and use data to better understand wellness and improve disease
- Get to yes or no, quickly - Pioneering often means there is not an obvious path forward, but we also recognize that indecision leads to failure
- Behind every data point is a human being - In each drop of spit lies a whole story of ancestry, health & connectedness
- We’re in this together - Diversity and opportunity matter – we know that great ideas come from everywhere and that everyone contributes to our success
Company HQ
Sunnyvale, CA
Articles
Leadership
Anne Wojcicki
(CEO)They studied Biology at Yale before working as a Healthcare Analyst for Investor AB, Ardsley Partners, Andor Capital, and Passport Capital for a combined 7 years. They leveraged this clinical experience to found 23andMe in 2006.
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