Lead Product Marketing Manager, Zocdoc
$164-246k
Office located in SoHo, NY
API connecting patients to doctors
Be an early applicant
API connecting patients to doctors
1001+ employees
Be an early applicant
$164-246k
Office located in SoHo, NY
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Are a stickler when it comes to the right message for the right audience at the right time
- Love shaping products from concept to launch
- Are collaborative, and enjoy building relationships at all levels of an organization
- Have an interest in transforming the healthcare experience for millions of patients
- Have experience with B2B technology products and enterprise audiences
- Demonstrate super strength when it comes to managing complex projects with an eye for detail
- Have experience in and passion for collecting and using customer insights and market research to drive strategic product marketing decisions
- Approach projects through a data-driven and analytical lens
- Are a creative problem solver with an appetite to always be learning
- Can work independently or in groups, and know when to ask for feedback or help
- Have the ability to synthesize complicated product descriptions into simple, everyday language
- Are a strong communicator, both verbally and written, and know your audience
- Have 7+ years relevant product marketing experience
What the job involves
- As a Lead Product Marketing Manager you’ll play a meaningful role in shaping, communicating, and launching Zocdoc’s innovative products to patients and providers. You’ll bring audience, industry and opportunity insights to the product development stage.
- You’ll collaborate closely with marketing, sales and product teams leading the development of value propositions and go-to-market strategies.
- This is a great opportunity for a smart and passionate marketer to directly impact how users experience Zocdoc, while driving growth for the business
- Becoming an expert on Zocdoc’s product suite, differentiators, customers, and competitors
- Driving product adoption with clear and compelling value propositions, positioning, launch strategies and tactics
- Gathering and surfacing audience and industry insights through research, data analysis, and internal input to help shape product and marketing strategies
- Partnering with Product, Sales, Marketing, and other teams to drive cross-functional, cross-channel marketing efforts to meet the growth objectives associated with ongoing initiatives
- Inspiring action through customer insights and executing with operational rigor and efficiency
- Educating internal partners on how to effectively communicate the unique value of Zocdoc’s products through various touch points
- Developing value prop recommendations, launch materials, and messaging frameworks
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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