Marketing Operations Manager, Instructure
$102-125k
Dynamic learning management platform
Open for applications
Dynamic learning management platform
1001+ employees
Open for applications
$102-125k
1001+ employees
Company mission
To elevate student success, amplify the power of teaching, and inspire everyone to learn together.
Role
Who you are
- Experience & Qualifications
- Minimum of 5 years as a Marketing Operations Manager or similar Operations role
- Experience in Marketing preferred
- Proven expertise in Marketing operations, business analysis, and program management
- Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.)
- Experience implementing and iterating upon Marketing tools and platforms
- Leadership & Collaboration
- Experience driving a roadmap cross-functionally
- Strong passion for driving growth through technology, process, and innovation
- Proven ability to manage relationships with senior stakeholders
- Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth
- Marketing Knowledge
- Strong understanding of marketing methodologies and best practices
- Strong understanding of marketing operations methodologies and best practices
- Project & Program Management
- Ability to manage complex projects and execute marketing initiatives
- Experience in programmatic execution and program management
- Communication & Interpersonal Skills
- Strong communication skills
- Proven experience in presenting reports and data insights
- Outstanding networking and relationship management skills
- Ability to work independently and collaboratively in a fast-paced environment
- Proven ability to partner across departments and functions
- Problem-Solving & Adaptability
- Excellent problem-solving skills
- Ability to proactively address challenges and adapt in a fast-paced environment
- Commitment to continuous improvement and innovation in processes and marketing practices
What the job involves
- As the Manager, Marketing Operations, you will be a strategic partner for our Marketing field teams, guiding the lead process, systems, and business intelligence strategy and execution across four teams of our Marketing organization: Events, International Marketing, NORAM HE and Professional Learning, and NORAM K12. You will report to the Director of Marketing Strategy & Operations
- In addition to streamlining Marketing field operations, you'll maintain a business-development perspective, identify growth opportunities and collaborate cross-functionally to drive innovation across the organization
- To do this you'll work closely with Revenue Operations, Enterprise Systems, Sales, Customer Experience, and Product teams to develop scalable solutions, impact organizational metrics, and ensure alignment with our Go-to-Market strategy
- Leadership & Team Development:
- Assisting the Marketing Ops team with planning, hiring, and developing new hires into expert MOps professionals
- Foster a culture of growth and innovation across the Marketing Operations team
- Oversee tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance
- Drive forward the Marketing organization’s vision of success through strategic partnership and alignment with Marketing leadership and cross-functional partners
- Collaboration & Stakeholder Management:
- Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs
- Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team
- Maintaining strong relationships with stakeholders for cohesive execution of Marketing strategies
- Partnering with teams for goal setting and performance tracking
- Operational Management:
- Support strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs
- In partnership with the Marketing Systems team, support internal tools for marketing system & process monitoring and prospect & customer communication
- Data Analytics, Forecasting & Performance Tracking:
- Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal
- Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions
- Analyze, interpret, and translate more complex data sets for the Marketing team on a regular cadence
Our take
Instructure is an education technology company, creator of the Canvas Learning Management Platform that allows schools to build the digital learning environment that meets the unique challenges faced by their institution. The platform simplifies teaching, elevates learning, and eliminates the headaches of supporting and growing traditional learning technologies.
The Canvas platform has grown to become a key part of a large number of educational institutions, from pre-school to higher education and beyond. Much of Instructure's workforce is dedicated to R&D, which is unusual for a company of their size, and shows their focus on innovating.
Founded back in 2008, the company has claimed numerous successes, including going international and hitting the $1 billion market cap. It has made a number of acquisitions, most recently of Concentric Sky and LearnPlatform. The former saw Instructure incorporate Sky's "Badgr" into its ecosystem as "Canvas Badges", whereas the latter adds evidence-based insights to the platform - both cementing its commitment to building the education industry's most integrated teaching and learning platform to support lifelong learning.
Instructure was itself acquired in 2024 by KKR, which will support a broad-based equity ownership program for Instructure employees. This strategy is based on a strategy of employee ownership as a cause of stronger companies. The move is a promising one considering KKRs track record of acquired companies, but time will tell how Intructure fares.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2016
$4m
SERIES A
Aug 2015
$1.5m
CONVERTIBLE
Total funding: $5.5m
Company benefits
- Equity and 401k
- Medical, dental, disability, and life insurance
- HSA program, vision, voluntary life, and AD&D
- Tuition reimbursement
- Work-from-home flexibility and flex time off
- Gym club reimbursements and rewards-based fitness tracking
- Professional learning and career development opportunities, including Basecamp Employee Development Week!
- An innovative community of passionate educators and learners
Company HQ
Cottonwood Heights, UT
Leadership
Steve Daly
(CEO, not founder)They have a BS in Mechanical Engineering and a MBA in Strategy and Finance with more than 20 years experience in hardware and software industries.
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