Product Marketing Manager, Pager
$130-150k
The range listed only applies to Colorado, Nevada, New York, and Washington DC applicants, may vary for other locations
Virtual healthcare platform
Open for applications
Virtual healthcare platform
201-500 employees
Open for applications
$130-150k
The range listed only applies to Colorado, Nevada, New York, and Washington DC applicants, may vary for other locations
201-500 employees
Company mission
To transform the way that consumers interact with their healthcare.
Role
Who you are
- This is a hands-on, highly collaborative role suited for someone who thrives in dynamic environments and enjoys turning strategy into clear, compelling execution
- 3+ years of product marketing experience in B2B SaaS; healthcare tech
- Bachelor’s degree in Marketing, Business, Communications, or a related field required
- Product Marketing certification, preferred
- Equivalent practical experience in high-growth B2B SaaS environments will also be considered
- B2B health plan marketing experience strongly preferred
- Strong strategic thinking and execution chops: Ability to straddle product marketing strategy and execution
- Proven ability to create compelling messaging for complex, multi-product portfolios targeting different personas
- Experience navigating long, consultative sales cycles with multiple stakeholders
- Experience with Microsoft 365 suite of programs, Notion, Figma, or other product project management tools
- Clear, concise communication skills and comfort presenting to stakeholders
- Experience launching products or features, building GTM plans, and tracking outcomes
- Experience supporting product commercialization
- Comfort working in a matrixed organization, aligning with cross-functional partners, and influencing stakeholders
- A builder’s mindset: You enjoy bringing structure to ambiguity and moving things forward without waiting for perfect inputs
What the job involves
- We’re looking for a Product Marketing Manager to help shape and amplify the story of our AI-powered digital wellness solutions
- You’ll collaborate on the go-to-market strategy, messaging, and enablement efforts to drive adoption and differentiation in the market
- Develop clear, differentiated messaging and positioning across our digital wellness portfolio of products
- Translate technical features into customer-centric value stories tailored to different audiences
- Collaborate with senior PMMs and product teams to maintain consistent messaging across channels that are tailored by segment, buyer tyle, and market
- Partner with Product and Marketing teams to plan and execute go-to-market activities for new launches and enhancements
- Work cross-functionally with Product, Sales, Client Success, and Growth Marketing to ensure alignment and smooth execution
- Track performance of campaigns and launches to inform ongoing improvements
- Manage day-to-day execution details that keep GTM efforts on track and well-communicated
- Build and maintain sales enablement materials (pitch decks, one-pagers, FAQs, etc.)
- Deliver training that aligns messaging with real-world sales conversations
- Ensure the team has what they need to tell a consistent, differentiated story in every interaction
- Collaborate with growth and customer success teams to execute product marketing deliverables pertaining to RFPs and account retention
- Collaborate with growth, customer success and product to capture competitive research and summarize key insights to inform positioning and messaging
- Support collection of customer and market feedback to shape future marketing and product decisions
Our take
Pager is a virtual care platform that delivers a range of services to healthcare clients. The app allows patients to schedule appointments and connect with caregivers and medical professionals while providing telemedicine, after-care follow-up, and various other options.
Since its rebranding in 2014, Pager has experienced substantial growth, reflecting the increasing demand for telehealth solutions. The company has formed several partnerships with established healthcare providers, including a notable deal with Horizon Healthcare Services in 2017. These collaborations have helped expand Pager's reach and integrate its services into existing healthcare systems.
Interest from private investors has also been significant, with the company securing substantial funding. However, Pager faces intense competition in the telehealth market, which is projected to be worth $191.7B by 2025. Competitors like NextGen Healthcare EHR, ReveneueWell, SimplePractice, and OnCall Health present alternative solutions, making it crucial for Pager to continually innovate and differentiate itself in this rapidly evolving space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$6.1m
LATE VC
Sep 2021
$50m
SERIES C
Total funding: $113.5m
Company benefits
- Medical (Free medical plan option for employees and affordable plan options for families)
- Health Savings Account (HSA) (Employer HSA contribution)
- Flexible Spending Accounts (FSA)
- Dental
- Voluntary Vision
- Life Insurance (Company paid)
- Accidental Death and Dismemberment (AD&D) Insurance (Company paid)
- Voluntary Life and Accidental Death and Dismemberment (AD&D) Insurance
- Short-Term Disability (STD) (Company paid)
- Long-Term Disability (LTD) (Company paid)
- Employee Assistance Program (EAP) (Company paid)
- Accident Insurance
- Critical Illness Insurance
- Hospital Indemnity Insurance
- Pet Insurance
Company HQ
Midtown South, New York, NY
Leadership
Walter Jin
(Chairman & CEO)Alongside being the CEO of Pager, they are the co-founder and General Partner at three Fields Capital. Previously co-founded The Innovation Institute where they served as the CIO for 4 years.
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