Influencer Marketing Coordinator, Later
CA$50-60k
+ Bonus potential and stock options
Social media marketing scheduling platform
Job no longer available
Social media marketing scheduling platform
1001+ employees
Job no longer available
CA$50-60k
+ Bonus potential and stock options
1001+ employees
Company mission
To build the world’s first Social Revenue Platform.
Role
Who you are
- 1-2 years of relevant experience in Influencer Marketing or influencer innovation, agency background a plus
- Scrappy can-do approach to making things happen regardless of challenges
- Professional presence, confidence, and eloquence in client meetings and presentations
- Creative thinkers with the ability to use data to drive problem solving
- Willingness to take action in the face of unknowns and ambiguity – a bias for action
- Strong communication and collaboration skills, detail-oriented
- Results oriented with passion for analysis and insight-development
- High degree of integrity, empathy and focus on “doing the right thing”
- Strong relationship-building skills with internal and external stakeholders
- Strong problem solving and analytical skills
- Interested in start-up or entrepreneurship experience and a desire to wear many hats
- Interested in digital marketing industry and trends
- An ability to learn quickly and adapt, and manage priorities effectively
What the job involves
- We’re looking for a Program Coordinator to join our Services team
- Execute strategy and campaigns for 5 - 12 customers, alongside a Program Manager, managing contractual deliverables with high caliber service delivery
- Develop and apply a deep understanding of Mavrck’s platform and influencer marketing best practices to drive success on customer KPIs and support account leads in account tasks
- Communicate regularly with influencers and manage campaign workflow including campaign build, reward fulfillment, proactive email outreach, content review & acquisition
- Support client communication by providing regular updates to account lead on performance and delivering data-driven insights
- Provide recommendations based on campaign learnings to improve customer outcomes and achieve goals, optimizing campaigns for performance by analyzing the health of the influencer-facing experience on a regular basis
- Act as the voice of the influencer for internal product feedback, support logging product bugs
- Contribute to evolving best practices and documentation, hit internal OKR quarterly goals
- Leverage internal organization tool (Teamwork) to both manage varying tasks, delegate effectively, and track time against tasks
- Delegate tasks to Co-Ops, regularly provide feedback on deliverables received
- Complete trainings and participate in learning opportunities for your own professional development (when time is available outside of assigned tasks)
- Meet expectations for productivity, quality, continuous improvement, and goal accomplishment
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
In a significant development, Later recently merged with Mavrck to become one single brand under the name Later. The unified entity brings together its flagship products to drive traffic and revenue from platforms like Instagram and TikTok. This move aims to enhance user experience, drive engagement, and allow brands and creatives to achieve their social marketing and revenue goals effectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Flexible Paid Time Off
- Hybrid Work Environment
- Competitive Healthcare Benefits
- Stock Options
- Learning & Development Opportunities
Company HQ
Chinatown, Vancouver, BC
Leadership
Roger Patterson
(Co-Founder)Serial entrepreneur and Software Engineer, Roger has also co-founded Launch Academy, a non-profit grass-roots startup incubator, gaming company, Flock & Swarm Mobility and automated business intelligence company, Datacomb Data Services.
Ian Mackinn
(Co-Founder & CTO)Ian has had a hand in building enterprise-scale software products over a successful career at Google, SAP and Pulse Energy. Ian co-founded Placeling and was the Technical Lead at the mapping startup, Mapdash.
Cindy Chen
(Co-Founder)A design expert, Cindy has worked as Product Designer at Thinkific and as a Design Lead at Momentus Software.
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