Lifecycle Marketing Manager, Prolific
3 month FTC
High-quality human-powered data at scale
Open for applications
High-quality human-powered data at scale
201-500 employees
Open for applications
201-500 employees
Company mission
To accelerate human understanding.
Role
Who you are
- 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company, with a track record of moving activation, retention or expansion metrics (not just sending campaigns)
- Prior contract, consulting or agency experience, or a clear record of delivering scoped work independently to a deadline
- Hands-on ownership of lifecycle programmes for a freemium, free-trial or pay-as-you-go funnel
- Strong experience with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools (Pendo, Appcues, Intercom, Braze, Customer.io, Iterable or similar)
- Experience defining activation, building behavioural segments and triggers, and using product usage data to drive messaging
- Analytical fluency: cohort analysis, activation and retention curves, funnel conversion, LTV. You can run your own analysis in HubSpot/Hex or equivalent without a data team
- Experience designing and running experiments, and knowing which results to trust
- Experience partnering with Sales/RevOps on PQL or usage-based handoff
- A clear communicator who can prioritise, push back and manage stakeholders without needing close supervision
- Comfortable with ambiguity in a small, high-output team
What the job involves
- Prolific’s self-serve motion is a core growth engine for Prolific. We’re looking for an experienced lifecycle marketer to scale and ship the foundations of our lifecycle programme: onboarding, activation, retention and reactivation across email and in-app, plus the product-qualified signals that tell Sales which accounts are worth a conversation
- You’ll work with Product, Customer Success, Sales/RevOps and Product Marketing. We need someone who can get up to speed quickly, make sound calls with minimal direction, and deliver programmes, dashboards and documentation
- This is not a traditional B2B SaaS marketing role. We’re looking for someone who has run lifecycle in a product-led, self-serve business, where users sign up and start on their own and marketing’s job is to drive behaviour in and around the product. Demand gen, MQL/SQL pipeline, events and sales-led nurture are not the right background
- This is a full-time, 3 month fixed-term contract, with the potential to extend depending on business needs
- Month 1: Diagnose and prioritise
- Audit current lifecycle programmes, journeys, segmentation and tooling (HubSpot, Pendo, Hex)
- Map the self-serve journey by customer segment and identify the biggest activation and retention gaps
- Agree a prioritised roadmap and success metrics with Growth Marketing, Product and Customer Success
- Ship at least one quick win, such as a fix to an existing onboarding email or in-app message
- Months 2-4: Build and launch and document
- Design, build and launch onboarding and activation programmes across email and in-app (Pendo), aimed at faster time to first value
- Launch retention, top-up and reactivation/win-back flows for lapsed and dormant users
- Define PQL and expansion signals with Sales/RevOps: behavioural thresholds, validation against conversion outcomes, and a CRM handoff process
- Start a structured experimentation programme across onboarding, email and in-app
- Report on results, learnings and experiment outcomes
- Document journeys, segmentation logic, triggers, PQL definitions, naming conventions and
Our take
Founded in 2014, Prolific is a marketplace and data analysis company that provides researchers with a network of test participants. From eye-tracking to human-facing AI applications, Prolific’s network acts as both a recruiter for test participants and as a marketplace for researchers scientists to hire said participants.
Founded in 2014, it’s already used by the likes of Google, Stanford, Oxford and Kings College London Universities to test new AI products, providing “stress tests” for its clients. Prolific’s user base now counts over 2000 potential test subjects, whilst researchers leverage its network to launch surveys, tests and evaluation tasks every 2 minutes.
An indicator of Prolific’s success is maintaining of profitability for years after its initial Y Combinator investment. In 2024, it raised $32 million in Series A to maintain its healthy position. This funding will allow it to expand its operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Glassdoor (4.2)
Company
Funding (1 round)
Jul 2023
$33.2m
Series A
Total funding: $33.2m
Company benefits
- Bank holiday swaps
- Enhanced sick pay
- L&D budget – £1000 per year
- 25 days annual leave + bank holidays
- Remote Work ( Within UK or US)
Company values
- We win together
- We care deeply about our customers
- We make every minute count
- We're optimistic and find a way
- We embrace change
- We aim high
Company HQ
Kings Cross, London, UK
Leadership
Phelim Bradley
(Co-Founder & CEO)Currently also Venture Partner at Pioneer Fund. Previously Dphil at Wellcome Trust Centre for Human Genetics, Bioinformatics Intern at Illumina and MPhil of Computer Biology at University of Cambridge.
Salary benchmarks
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Diversity, Equity & Inclusion at Prolific
- At Prolific, we want all of our employees, researchers, and participants to be included and so we commit to having ongoing discussions about diversity and inclusion and regularly look at areas where we can improve. This policy aims to: - treat all our employees fairly and respectfully, regardless of their job status, location, or work hours ⏰ - avoid any illegal discrimination based on age, disability, gender, gender identity, marriage or civil partnership, pregnancy and maternity, race or ethnicity, religion or belief, sexual orientation, and traveler status. These are protected by the UK Equality Act (2010), Ireland Employment Equality Act (2004), Americans with Disabilities Act (ADA) at the federal level and the New York State Human Rights Law (NYSHRL) at the state level. ⚖️ - refuse to tolerate any kind of illegal discrimination 🙅🏻♀️. This includes pay and benefits, work conditions, grievance and discipline handling, termination, redundancy, parental leave, flexible working requests, employment selection, promotion, training, and other opportunities for development.
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