Growth Marketing Manager, Prolific
High-quality human-powered data at scale
Posted today
High-quality human-powered data at scale
201-500 employees
Posted today
201-500 employees
Company mission
To accelerate human understanding.
Role
Who you are
- It's a role for someone who wants genuine end-to-end ownership rather than a single stage of the funnel, and who's comfortable being the connective tissue between all marketing channels, product and lifecycle
- 4–7+ years' experience in Growth or Performance Marketing, with demonstrable ownership of an end-to-end product-led growth (PLG) funnel within a B2B SaaS environment
- Proven experience driving measurable improvements across acquisition, activation and retention—not just campaign execution
- Strong understanding of paid acquisition across Google Ads, Meta, LinkedIn and other digital channels, with experience shaping strategy and optimising performance
- Experience building and optimising onboarding, lifecycle and in-product engagement programmes using tools such as Pendo, Appcues or similar
- Strong analytical mindset, with experience measuring funnel performance, defining PQLs, and using platforms such as HubSpot, Metabase or equivalent to inform decisions
- Working knowledge of organic growth channels, including SEO, content-led growth and emerging search (AEO), alongside paid acquisition
- Confident cross-functional stakeholder manager, able to partner with Product, Sales, RevOps and Customer Success, balance competing priorities and influence decisions
- Comfortable working autonomously in a fast-paced, high-growth environment with end-to-end ownership
What the job involves
- Prolific for Researchers is continuing to grow and scale its direct and product-led growth motion (self-serve), and we're looking for a Growth Marketing Manager to own the full funnel for our PLG segment, from acquisition through to activation, lifecycle and retention
- This role sits at the intersection of full-funnel PLG strategy and hands-on channel execution
- You'll be the primary owner of how researchers discover, pilot and stick with Prolific through self-serve channels, and you'll also own paid acquisition strategy on behalf of the wider Prolific for Research marketing team, meaning your work directly supports Industry, Academic and Partnerships campaigns as well as PLG
- Own the end-to-end product-led growth (PLG) strategy for Prolific's self-serve customer journey, driving acquisition, activation, engagement and retention
- Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes and customer journeys to improve activation, adoption and long-term retention
- Own paid acquisition strategy across search, social and display, working with agency partners and internal teams to optimise performance, budgets and channel effectiveness
- Drive organic growth through SEO, content and emerging acquisition channels, continually testing new opportunities to grow the self-serve funnel
- Partner closely with Product, Sales, RevOps and Customer Success to define PQLs, optimise handoffs and improve the end-to-end customer experience
- Lead a culture of experimentation, using data and insights to continuously optimise funnel performance and measure success across acquisition, activation, conversion and retention
Our take
Founded in 2014, Prolific is a marketplace and data analysis company that provides researchers with a network of test participants. From eye-tracking to human-facing AI applications, Prolific’s network acts as both a recruiter for test participants and as a marketplace for researchers scientists to hire said participants.
Founded in 2014, it’s already used by the likes of Google, Stanford, Oxford and Kings College London Universities to test new AI products, providing “stress tests” for its clients. Prolific’s user base now counts over 2000 potential test subjects, whilst researchers leverage its network to launch surveys, tests and evaluation tasks every 2 minutes.
An indicator of Prolific’s success is maintaining of profitability for years after its initial Y Combinator investment. In 2024, it raised $32 million in Series A to maintain its healthy position. This funding will allow it to expand its operations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Glassdoor (4.2)
Company
Funding (1 round)
Jul 2023
$33.5m
Series A
Total funding: $33.5m
Company benefits
- Bank holiday swaps
- Enhanced sick pay
- L&D budget – £1000 per year
- 25 days annual leave + bank holidays
- Remote Work ( Within UK or US)
Company values
- We win together
- We care deeply about our customers
- We make every minute count
- We're optimistic and find a way
- We embrace change
- We aim high
Company HQ
Kings Cross, London, UK
Leadership
Phelim Bradley
(Co-Founder & CEO)Currently also Venture Partner at Pioneer Fund. Previously Dphil at Wellcome Trust Centre for Human Genetics, Bioinformatics Intern at Illumina and MPhil of Computer Biology at University of Cambridge.
Salary benchmarks
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Diversity, Equity & Inclusion at Prolific
- At Prolific, we want all of our employees, researchers, and participants to be included and so we commit to having ongoing discussions about diversity and inclusion and regularly look at areas where we can improve. This policy aims to: - treat all our employees fairly and respectfully, regardless of their job status, location, or work hours ⏰ - avoid any illegal discrimination based on age, disability, gender, gender identity, marriage or civil partnership, pregnancy and maternity, race or ethnicity, religion or belief, sexual orientation, and traveler status. These are protected by the UK Equality Act (2010), Ireland Employment Equality Act (2004), Americans with Disabilities Act (ADA) at the federal level and the New York State Human Rights Law (NYSHRL) at the state level. ⚖️ - refuse to tolerate any kind of illegal discrimination 🙅🏻♀️. This includes pay and benefits, work conditions, grievance and discipline handling, termination, redundancy, parental leave, flexible working requests, employment selection, promotion, training, and other opportunities for development.
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