Content Marketing Specialist, Higharc
Automated 3D home design and customization platform
Be an early applicant
Automated 3D home design and customization platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To help builders create better homes and communities, more affordably.
Role
Who you are
- Minimum 5+ years of experience in marketing within B2B SaaS; experience in the construction or homebuilding industry is a huge plus
- Portfolio of content marketing, with a strong emphasis on multi-channel campaign execution and website optimization
- Demonstrated ability to manage the creative process, from ideation to execution
- Great writing, editing, and storytelling skills with a knack to create content that engages and converts–but you don’t ship junk in the name of speed
- Proven experience with Hubspot and social media platforms is required
- Good design sense and taste. You can effectively communicate and execute on a creative vision and know what great design and marketing looks like. Ability to design in Figma, Canva, or Adobe is a huge plus
- Knowledge and track record of SEO best practices, tools (e.g. SEMrush, Jasper) and implementing on-page SEO strategies, including keyword research, metadata is ideal
- Expertise in repurposing content and developing multichannel campaigns that drive engagement and conversion
- Passion for the construction and homebuilding industry
- Natural problem solver who enjoys finding opportunities and driving impactful change
- Excellent interpersonal skills and the ability to work effectively and collaborate
- Enjoys the creative process and building great work through feedback and iteration
- Sharp attention to detail
- Structured and organized individual with strong ability to multitask
- Ability to adapt quickly and work in a fast-paced environment
- Analytical thinker with a knack for using data to drive decisions and optimizations
- Comfort and working knowledge of AI tools is a big plus
- Good sense of humor and ability to have fun
What the job involves
- As a key contributor to our digital presence with homebuilders, you will help bring our product and brand to life through compelling content, optimized for both engagement and search engine visibility
- Your expertise in translating business goals into captivating campaigns and content that not only engage our audience, but also drive measurable impact
- Content Development and Campaigns
- Produce and distribute a wide range of content assets, including blogs, white papers, social ads, animations, and more, to effectively communicate our brand and value proposition
- Execute content campaigns that repurpose existing assets into multiple formats to extend our reach across channels or for larger initiatives
- Drive and manage the end-to-end content production process with creative briefs
- Build scalable playbooks for how we execute various content marketing programs
- Map and build out content for various stages of the funnel
- Email Marketing
- Develop and grow our email marketing program. Own our nurture campaigns for different personas or lead stages (new leads, nurturing, customers)
- Drip Campaigns: Implement automation where possible to trigger emails based on user actions (e.g., downloading a playbook)
- Social Media Management
- Manage and grow Higharc’s social media presence by via strategic content calendar to drive engagement through creative storytelling, ensuring consistent voice
- Monitor performance metrics across all platforms to track KPIs, using insights to optimize content and increase visibility, while ensuring a consistent voice across all channels
- Website Optimization
- Support execution of website content to drive user engagement, SEO performance, and conversion. Collaborate closely with external agencies to optimize user journeys, landing pages, and site performance
- Reporting and Analysis
- Analyze content performance across all channels and optimize ongoing campaigns
- Stay up-to-date with trends and best practices in content and digital marketing
Our take
The housing market is trending toward a recession, signaling the return to a buyers’ market. This should be great news for buyers, but the current housing shortage means most new builds lack customization, as reduced variability allows builders to anticipate and quickly execute new builds.
Higharc’s software automates and optimizes every step of the home building process, creating a fully customizable 3D model that is seamlessly translated into blueprints, resulting in better-built homes by eliminating material waste and costly errors, and saving consumers from cookie-cutter houses.
The all-in-one homebuilding platform raised additional funding in early 2024, with a strategic investment from Spark Capital. This addition will help the company further optimize its offerings and fuel its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2024
$53m
SERIES B
Jan 2023
$1.3m
EARLY VC
Total funding: $80m
Company benefits
- Medical/Dental/Vision Benefits Package
- Remote-First
- Unlimited Vacation
- Offices in Raleigh/Durham, San Francisco, and Atlanta open 24/7 to Employees
- Employee Care Packages (Snacks/Drinks/Gifts) Sent Directly to You!
Company values
- Value Great Work Over Process
- Focused Work is the Best Work
- The Power of Home
- Empathetic Communication
Company HQ
Old West Durham, Durham, NC
Articles
Leadership
Marc Minor
(CEO)Former VP of Marketing at Desktop Metal, Head of Marketing at Carbon3D, Inc., and Managing Producer at Apple. Previous VP & Group Executive Producer at BBDO, and was a Senior Producer at R/GA.
Peter Boyer
(CTO)Currently works as a Technical Advisor at Rayon. Previously worked as an Independent Software Consultant, and progressed at Autodesk from a Software Engineer, to Senior Software Engineer, then Principal Software Engineer.
Michael Bergin
(VP of Product)Previously worked at Autodesk, advancing from Program Manager, Principal Research Scientist, then Research Lead, AEC. Former Instructor/Lecturer at the University of California, Berkeley. Previous Partner at Architecture Research Lab and was a Design Technologist at both TAYLOR Architects and Hankins & Anderson.
Thomas Holt
(VP of Visualization)Former Creative/Art Director at Hi-Rez Studios, CCP, and Airtight Games. Previous Primary Artist for Dragon Army, and was the Senior Art Lead/Art Director at Electronic Arts. Previously worked at San Jose State University as a Digital Design and Animation Instructor.
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