Senior Product Marketing Manager, Coast
$150-180k
+ Signing Bonus & Equity
Payments platform & fuel card for fleets
Be an early applicant
Payments platform & fuel card for fleets
21-100 employees
Be an early applicant
$150-180k
+ Signing Bonus & Equity
21-100 employees
Company mission
Coast's mission is to make fleet management easy.
Role
Who you are
- 6-8+ years of experience, including at least 3 in Product Marketing. B2B SaaS, fintech, or payments experience is strongly preferred
- Experience launching new products or entering new categories. We need someone excited by new, ambiguous environments
- Proven ability to build messaging that performs. You know how to leverage customer insights to build compelling messaging resonating with what your audience cares about
- Strong lifecycle marketing instincts: you have built strong onboarding journeys, expansion campaigns, and retention strategies
- Strong cross-functional leadership and project management: you can run a launch across Product, Sales, Marketing, and Customer Success teams
- Exceptional storytelling and analytical rigor: you can turn complex features into simple, compelling value narratives, but you can also navigate product data, performance numbers to guide decisions
What the job involves
- We’re looking for a Senior Product Marketing Manager to lead product marketing for all of Coast’s new products. This starts with our spend management solution that is purpose built for fleet businesses. Your goal: take this product from the meaningful driver of Coast’s growth that it is today into an outsized part of our business
- After this product, there will be many more coming this year to launch and grow
- This role is for a full-stack PMM who wants to build from the ground up. You’ll become the subject matter expert on the customer, the market, and the product. You’ll define how we talk about spend management, how we package and sell it, and how we drive adoption and expansion across our base
- You will operate with high ownership in an environment where you will write the playbook in real time
- Develop positioning and messaging that clearly articulates why Coast wins, and ship it across all Coast channels, including the website, product communication, sales materials, integrated marketing campaigns and customer lifecycle communications
- Lead cross-functional product launches end-to-end, partnering closely with Product and Sales to shape the roadmap, build the narrative, and drive internal readiness for our overall GTM approach
- Build the cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), using customer insights, product metrics, and performance data to increase adoption and revenue
- Enable Sales and Customer Success with high-performing pitch frameworks, talk tracks, objection handling, battlecards, and proof points that improve conversion and work with Revenue Operations teams to deploy these at the right time in the sales cycle
- Create content that educates buyers and drives pipeline, including decks, one-pagers, customer stories, product walkthroughs, and webinars
- Your mission is to make all Coast’s new products - starting with our corporate card - material drivers to Coast’s growth by increasing their attach rate, revenue contribution, and retention. To do this, you’ll need to be successful in the below areas:
- Drive meaningful adoption of the Coast corporate card:
- Increase attach rate to our corporate card and other new products by coordinating up-sell and cross-sell campaigns through lifecycle marketing, sales enablement, and more
- Revamp the upsell motion: define the ideal path, create lifecycle + in-product triggers, and build campaigns that consistently generate qualified expansion opportunities
- Ship high-quality product launches for our new products across key channels (email, website, sales enablement, in-product, lifecycle)
- Enable acquisition and activation with Revenue and Product partners:
- Refine positioning, messaging, and talk tracks across the funnel so customers hear one clear story. Do this in partnership with Sales leadership by analyzing discovery, objection handling, and proof points tied to the deals we want to win
- Translate this into new sales deck, pitch narrative, competitive intelligence, and enablement materials that are quickly adopted and contribute to measurable improvements (in booked demos and win rate)
- Improve activation rate and ramp time by identifying drop-off points and partnering with Product/Sales/Customer Success to address them
- Foster customer obsession:
- Build a strong understanding of our core personas and buying committees (finance + executives)
- Create a durable system to surface success stories, testimonials, and claims related to all new products
- Help define what we should do next:
- Become the internal “go-to” expert for spend management and buyer insights, influencing product roadmap and go-to-market decisions with real data
Our take
In recent years, companies like Ramp, Brex, Divvy, and others have emerged to provide easier ways for companies to allow their employees to pay for job-related expenses through corporate cards. However, none of these services really work for businesses operating automobile fleets - approximately 10% of B2B card spend in the US.
That’s where Coast comes in, offering a modern card issuing expense solution specifically built for fleets. The Coast card meets the demands of fleets-specific controls, security, and visibility, contributing to preventing fraud and unauthorized use. Its platform allows fleet managers to visualize spend, block or flag transactions for review, and set their own rules for card holders.
With back-to-back funding rounds awarded in 2024, Coast has been focused on expanding its team and the platform’s capabilities, offering a wider range of financial products - including parking, maintenance, and other on-the-road expenses on top of just fuel. Its Visa Fleet card program, which enables Coast Visa Fleet cardholders to make payments wherever Visa is accepted, makes it an attractive option in the market as fleet management continues to modernize.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jul 2024
$40m
SERIES B
Mar 2024
$25m
EARLY VC
Total funding: $98.5m
Company benefits
- Medical, dental, and vision coverage
- Meaningful stock options
- Flexible vacation policy
Company HQ
SoHo, New York, NY
Leadership
Daniel Simon
(CEO)Previously co-founded consumer finance startup Bread, which sold to Alliance Data Systems for over $500 million in 2020.
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