Product Marketing Lead, Scope3
AdTech Platforms
Sustainability platform for media & advertising
Open for applications
Sustainability platform for media & advertising
21-100 employees
Open for applications
21-100 employees
Company mission
To decarbonise media and advertising.
Role
Who you are
- You are a natural cross-functional collaborator and skilled in bringing customer voice into product development and messaging.
- You understand and can communicate complex Programmatic Advertising and Supply Path Optimization concepts and how it drives business outcomes.
- You are creative and results-oriented in your approach to marketing and sales readiness and are equally capable in strategy and execution
- The ideal candidate has a strong understanding of the Adtech / Programmatic ecosystem and has demonstrated the ability to drive business results.
- You thrive in a startup environment where everything moves fast and we prioritize collaboration and learning together with fellow ScopeThreeps
- Product Commercialization: Experience with product commercialization, from customer needs to go-to-market execution
- Marketing Experience: Experience partnering with marketing to develop and execute B2B marketing strategies and programs that produce great results
- Sales Partnership: Experience supporting commercial teams selling to multiple customer segments with unique needs
- Business Expertise: Strong understanding of business value and decision-making
- Intellectual Curiosity: Intellectually curious and unafraid to analyze what’s working and what’s not, with a hands-on approach to problem-solving
- Communication: Exceptional communicator (writing, collaborating, negotiating, persuading, public speaking, and listening) capable of articulating complex concepts to diverse audiences
- AdTech Ecosystem Knowledge: Experience in the ad tech ecosystem, including familiarity with platforms, publishers, and data providers
- Fast-Paced Environment: Proven ability to prioritize and deliver results in a fast-paced environment in a rapidly-evolving market
- Technical Translation: Ability to translate technical concepts to non-technical audiences, with familiarity in the digital advertising ecosystem
What the job involves
- Reporting to the Head of Product Marketing and collaborating closely with the Head of the AdtechPlatform business, as a Product Marketing Lead, you will lead product marketing for Scope3’s Adtech Platform and Publisher customers, working closely with product management, marketing and commercial teams to bring products to market and craft messaging and content that drives demand while strengthening Scope3’s position as a leader in the decarbonization of digital advertising
- In this pivotal role, you will help us build better products and sell them more effectively, while promoting a shared internal understanding of customer and market needs.
- Product Expertise: Establish deep expertise of Scope3’s platform and products and the value they provide our partners. Use this knowledge to inform product development and craft high-impact messaging that drives demand and product adoption
- Customer Expertise: Establish a strong understanding of Scope3 customers, and use your expertise to bring a customer-value lens to everything we do
- Go-To-Market: Develop and execute impactful go-to-market strategies for new products
- Sales Readiness: Equip commercial teams with the tools and training to be successful including sales pitches, assets and messaging
- Content: Create and co-develop content that advances Scope3’s in-market positioning goals, including thought leadership, education and research
- Marketing Collaboration: Partner with marketing to create and execute marketing programs that support Scope3’s revenue goals
- Competitive Intelligence: Research the competitive landscape and share findings across the global organization
Our take
Digital advertising generates more than 2.6 million metric tons of carbon per year. Looking to fix this issue is Scope3, with a platform leveraging machine learning to decipher the best media advertising programs with the smallest carbon footprint.
Sustainability is fast becoming an essential part of business operations, which is why a service like Scope3 has the chance to make a real impact. Its tailored approach, which is supported by a team filled with expertise within the digital media space, sees it work closely with its clients to measure their current impact and create a solution to move forward seamlessly.
Scope3 has partnered with many across the media sector, in a variety of capacities. For example, it has formed partnerships with adtech start-up Greenbids and the Cannes-lions Film Festival, which also share climate crisis concerns. With good funding secured, the company has intentions to expand its global team and further develop its product.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Oct 2024
$25m
LATE VC
Oct 2023
$20m
SERIES B
Total funding: $45m
Company values
- A passion for the environment and climate work - We are a mission-driven company, and this is what motivates us to work hard and deliver outcomes for our customers
- A desire to communicate clearly and empathetically while working asynchronously - We are remote-first and have been operating across time zones from day one, so we do a lot of collaboration using Notion, Miro, and other tools
- Low tolerance for drama and no nonsense - We celebrate healthy conflict in the workplace, but we focus on the solutions and we move on quickly
- The ability and accountability to deliver what we promise - We do what we say we will do, and we don’t make promises we can’t keep
- Experience driving systemic change - Our mission is to decarbonize advertising and this requires a holistic approach to re-imagining and inspiring an industry movement at a global scale
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Brian O’Kelley
(CEO)Also an Executive Producer at Wonderstruck. Previously Co-founder and CEO of Waybridge and AppNexus.
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