Senior Manager of Content Marketing, Headway

$152-190k

Salary dependent on candidates location + Bonus & Equity

Senior and Expert level

Remote from US

Therapist-by-insurance marketplace

Job no longer available

Therapist-by-insurance marketplace

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Job no longer available

$152-190k

Salary dependent on candidates location + Bonus & Equity

Senior and Expert level

Remote from US

1001+ employees

HealthcareB2CB2BMarketplaceMental healthWellbeing

Company mission

To build a new mental healthcare system, rewired for access and affordability.

Job

Company

Role

Who you are

8+ years of experience in content marketing and editorial roles
You have 3+ years of experience leading content marketing, and managing writers in an editorial and managerial capacity
Passion for the art of marketing, instilling a culture of creativity, learning, and testing new ideas
Team-oriented, you build bridges across different orgs and proactively manage stakeholders
You lead by values, empathy, and by setting an example

What the job involves

In this business-critical role, you’ll be responsible for crafting Headway’s content marketing strategy. You’ll work closely with our provider communities, data teams, and channel owners to amplify Headway’s voice in the market.
You’ll develop a world-class team of writers, overseeing the content production engine end to end. This is an opportunity to run a mission-critical function responsible for creating the first touchpoint providers have with Headway
Be an evangelist for our providers, deeply understanding trends in mental healthcare and formulating them into thought leadership
Partner with marketing channel owners to oversee the content calendar, prioritization, and staffing models to distribute content across marketing channels
Oversee our editorial SEO growth strategy and targets; orchestrating organic lead growth across customer insights, data analytics, and content themes to create predictable and sustainable top-of-funnel growth from our website
Work closely with our Communications Lead, Lifecycle Marketing, and Brand Design to give inputs into our voice and tone guidelines for Headway
Act as an editor across marketing content, creating clear guidelines for our copywriters and holding them to a high-quality bar
Use data, market research, and customer insights to inform our storytelling
Manage a high-performing team of content strategists and copywriters (both in-house and external), foster a culture of speed, collaboration, and creativity
Be the catalyst for your team to continuously reflect on how they can improve and create an impact

Our take

1 in 4 US citizens are currently living with treatable mental health conditions, however, a vast majority of people are unable to access the care they need, the primary reason being cost. Headway connects clients with therapists who accept insurance as payment and provides independent practitioners with the tools and resources needed to serve their patients and manage administrative workloads.

Headway’s concept is timely, with national mental health under particular strain following events from the past few years. The company facilitates over 600,000 appointments per month and has attracted backing from the likes of Accel and Google Ventures.

Covering 16 states and the District of Columbia, the company intends to broaden its presence across the US with over $325M in funding behind it. This is a crucial avenue for further growth, as medical care deserts across the US mean the potential market is vast.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

64% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (3.6)

Company

Funding (last 2 of 6 rounds)

Jul 2024

$100m

LATE VC

Oct 2023

$125m

SERIES C

Total funding: $327m

Company HQ

Tribeca, New York, NY

Leadership

Andrew Adams

(Founder & CEO)

Prior to founding Headway in 2017, Andrew was a Product Analyst at Spring Inc.

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