Marketing Manager, Health-E Commerce
HSA
$70-90k
+ Equity + Bonus Eligibility: Up to 15%
Connecting consumers to FSA & HSA eligible products
Job no longer available
Connecting consumers to FSA & HSA eligible products
101-200 employees
Job no longer available
$70-90k
+ Equity + Bonus Eligibility: Up to 15%
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Minimum of 3-5 years of experience in executing and measuring integrated marketing campaigns, ideally in e-commerce or a similar field, with exposure to both DTC and B2B2C marketing
- Experience in briefing in and overseeing the development of cross-functional assets, such as emails, landing pages, and digital ads, for both B2B2C and DTC audiences
- Strong understanding of product marketing principles and the ability to translate business goals into actionable marketing strategies for both consumer and B2B2C channels
- Experience working with marketing automation tools and analytics platforms, with a focus on using data to improve campaign performance
- Ability to collaborate effectively with creative, e-commerce, business development, and analytics teams to drive alignment and campaign success
- Experience or interest in supporting B2B2C marketing efforts, including creating campaigns and materials for third-party administrators, employers, and partners
- A keen interest in helping shape brand positioning and messaging to differentiate a brand in a competitive marketplace
- Strong organizational skills, with the ability to manage multiple projects and deadlines at once
- Excellent communication skills, both written and verbal, with a focus on concise, clear messaging
- A proactive, problem-solving mindset with the ability to think creatively and strategically
What the job involves
- We are looking for a driven and creative Marketing Manager to join our team and help support our integrated marketing campaigns for HSA Store, with a focus on both DTC and B2B2C efforts
- In this role, you’ll play a pivotal part in executing and optimizing marketing strategies that drive business growth and deepen customer engagement with HSA Store
- You will also help differentiate the HSA Store from competitors, contributing to the creation and implementation of brand guidelines and developing consistent messaging for both DTC and B2B2C channels
- Additionally, you will be responsible for building and executing go-to-market strategy plans and developing cross-functional assets, including emails, landing pages, and digital assets
- Reporting to the Director of Marketing, you will work across departments to ensure consistent messaging, marketing execution, and tracking of campaign performance
- This is a unique opportunity to shape and amplify the brand presence of HSA Store in the market
- Go-to-Market Strategy & Campaign Execution: Develop and execute go-to-market strategies across both DTC and B2B2C initiatives. Lead campaign execution in partnership with internal teams to ensure all messaging and assets (emails, landing pages, digital ads, etc.) align with business objectives and brand strategy
- Partner Activation & Planning: Coordinate quarterly campaign calendars and partner activation plans to ensure timely execution of high-priority initiatives across both DTC and B2B2C partners
- B2B2C Marketing Support: Collaborate with business development and sales to create targeted messaging, campaigns, and enablement materials that resonate with third-party administrators (TPAs) and employer partners
- Creative Development & Briefing: Brief in and collaborate with the creative team to develop assets that reflect the HSA Store’s value proposition and brand guidelines across all touchpoints
- Brand Differentiation: Support the creation and implementation of brand guidelines that help differentiate HSA Store from competitors, ensuring consistency in voice, tone, and design across all channels
- Product Messaging: Help develop compelling product messaging that clearly communicates the value of HSA Store’s offerings to both consumers and partners
- Performance Tracking: Monitor campaign performance, track KPIs, and provide insights to optimize campaign effectiveness and ROI
- Data-Driven Optimization: Support test-and-learn strategies to improve user experiences, conversion rates, and ongoing engagement across DTC and B2B2C audiences
- Cross-Functional Collaboration & Reporting: Partner with internal teams and leadership to ensure alignment on marketing objectives and provide consistent updates on campaign progress and results
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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