eCommerce Content & Operations Director, Diageo
$165.6-276k
Office located in 3 World Trade Center, NY
Alcoholic beverage company
Be an early applicant
Alcoholic beverage company
1001+ employees
Be an early applicant
$165.6-276k
Office located in 3 World Trade Center, NY
1001+ employees
Company mission
To be one of the best performing, most trusted and respected consumer products companies in the world.
Role
Who you are
- 15-20 years of experience in eComm content, digital media, or shopper marketing within CPG, retail, or agency environments
- Strong background in digital shelf strategy, content syndication, and commerce media
- Proven leadership experience managing teams and agencies
- Expertise in paid social, programmatic, and retail media
- Knowledge of Salsify, syndication tools, and eCommerce merchandising best practices
- Exceptional communication and presentation skills
- Experience managing or working with in-house creative teams a plus
What the job involves
- The Director eCommerce Content & Operations will drive and lead Diageo’s digital content strategy, off-platform media, and supporting technologies that drive growth and share of across the US Spirits portfolio
- This role is pivotal in shaping the future of our B2C and B2B eCommerce channels, leading the content strategy behind our activations on UberEats, Instacart, DoorDash, Walmart, Total Wine & More, SGWS Proof, and BreakthruNow, as well as off-platform media campaigns that drive traffic to those partners
- As a key leader in our organization, you will lead all aspects of the entire ecosystem of eCommerce product content, syndication, ratings & reviews, shoppable off-platform media (paid social, programmatic), eComm marketing content, and a content studio that fuels commercial success
- You will drive cross-functional collaboration across internal teams and external partners to ensure seamless integration of content and commerce strategies
- Lead a 9-person team (6 FTEs, 3 contractors) across content, media, and operations
- Partner with internal teams, including eComm Strategy & Partnerships, B2B eComm, Global d-Comm, Trade Marketing, Shopper Marketing, and Finance
- Build strong relationships across agencies, syndication platforms, and retail partners to optimize execution
- Budget oversight
- Champion digital-first activations that connect online and in-store shopping experiences
- Develop AI-driven content optimization and search-enhanced product visibility
- Stay ahead of omnichannel marketing trends and emerging technologies
- Lead all aspects of product catalog across 900+ skus and syndication of content to 25 customers/partners
- Strategy and delivery of eComm marketing content across all key partners
- Manage creative agency and syndication partner relationships to optimize efficiency and scale
- Leverage a combination of shoppable technologies and shopper data to drive traffic to platforms and sales online, creating a cohesive shopper experience and driving demand outside of the store
- Leadership over Customer Marketing Content Studio, adapting brand and shopper content to be fit-for-purpose for field sales and Trade Marketing utilization
Application process
- Job Posting Start Date : 2025-04-14
Our take
Multinational beverage company Diageo was the result of a merger between Guinness and Grand Metropolitan, a leisure and property conglomerate, in 1997. Spearheaded by then-Guiness executives Anthony Greener and Philip Yea, the merger sent stocks skyrocketing and by December of the same year, Diageo was listed on the London Stock Exchange.
As the owner of many of the global leaders in alcoholic beverages (think Ciroc, Smirnoff, and Tanqueray), Diageo has made a number of savvy acquisitions and sell-offs, expanding its portfolio beyond Europe and into the Americas, the Middle East, and Asia.
Over the past decade, however, it has had to face the rise of craft and independent brewing, with companies like Brewdog becoming new competitors. Rather than acquiring these craft beer companies, Diageo has focused on branding Guinness in a way that fits the craft mould. This involved initiatives like The Brewers Project.
During the early 2020s, Diageo also weathered an alcohol sales decline and has bounced back with a renewed focus on cold brew coffee liqueurs and Guinness blends, as well as further acquisitions that have included that of actor Ryan Reynolds’ Aviation Gin.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Aug 2023
$8.6m
GRANT
Total funding: $8.6m
Company HQ
Park Royal, London, UK
Leadership
Debra Crew
(CEO)Currently a Board Member at Stanley Black & Decker, Inc. Previously Board Member at Mondelēz International, Newell Brands and previously a Board Member at Diageo before becoming its CEO.
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