Product Marketing Manager, Funnel

• 2+ years of SaaS product marketing or training/education, preferably in a multi-product environment
• 5+ years of B2B marketing experience
• 4-year college degree preferred
• Proven ability to take initiative and lead a project from idea to success with minimal guidance
• Exceptional written and oral communication skills
• Ability to understand complex product features quickly and articulate how they can create value for customers across different mediums and channels
• Deep empathy for end users and their pain points
• Commitment to high standards, data-driven decision-making, continuous improvement, and teamwork
• Experience working with marketing, training, education, CX, and product teams
• Ability and charisma to lead webinars and live/pre-recorded trainings sessions

Desirable

• The Product Marketing Manager: Customer Enablement at Funnel, will play a critical role in ensuring the successful onboarding, adoption, training, and ongoing education of our users
• You will be responsible for creating and implementing strategies to drive product adoption, enhance the user experience, share new product features and suggestions, and turn customers into longtime enthusiastic advocates
• Develop engaging, user-friendly onboarding materials that facilitate a hands-on learning experience that establishes best practices through various live, written, and product tour channels
• Drive adoption by developing and executing campaigns that increase awareness of new features by utilizing in-product messaging and tooltips
• Expand and Improve External Documentation: Expand and improve external product documentation materials to better communicate the product value and assist customers in troubleshooting
• Creates persona-based self-service education tracks that guide new users through the product, emphasizing practical usage over theoretical understanding
• Coordinate the rollout of new features through comprehensive and value-driven product release notes
• Utilize product analytics data to identify areas for improvement and additional education
• Evangelize product updates through targeted customer marketing campaigns, increasing cross-sell opportunities for current customers
• Share key new features with internal customer-facing employees
• Develop Funnel University as a self-service accreditation program, allowing users to become "Funnel-certified"
• Create a culture of continuous improvement and learning
• Foster collaboration within the team and across the company
• Performs other duties as assigned and modified at the manager's discretion