Growth Marketing Specialist, Owl.co
CA$85-145k
Insurance fraud detection platform
Open for applications
Insurance fraud detection platform
21-100 employees
Open for applications
CA$85-145k
21-100 employees
Company mission
To bring the state of the art ML and MLP methods to transform traditionally manual activity into an equitable process.
Role
Who you are
- Proven experience in marketing, with a focus on B2B and enterprise-level engagement
- Strong understanding of traditional and digital marketing tools and techniques
- Excellent relationship-building and communication skills
- Experience in content creation
- Excellent communication and writing skills
- Creative thinker with data-driven analytical aptitude
- Ability to work independently and in a team environment
- Experience with SEO/SEM, Google Analytics, and CRM software
- Bachelor's degree in Marketing, Business, or a related field
What the job involves
- As a Marketing Specialist at Owl.co, you will play a key role in developing and executing our marketing strategies. Your main goal will be to increase our product's visibility and market presence by designing and deploying various campaigns/strategies to generate high quality leads and drive growth
- Marketing Strategy: Develop and implement marketing strategies for generating targeted and quality leads.
- Enterprise Engagement: Identify and target key decision-makers. Develop and implement strategies to approach and engage these individuals effectively
- Digital Marketing: Design and execute digital marketing campaigns tailored to the enterprise audience. Leverage social media, email marketing, SEO, and other digital tools to maximize reach and engagement
- Content Creation: Develop high-quality, relevant content tailored to the interests and needs of enterprise decision-makers. This may include blog posts, whitepapers, case studies, and video content
- Data-Driven Strategies: Utilize data analytics to inform marketing strategies, monitor performance, and adapt tactics as necessary. Develop success metrics and regularly report on campaign performance
- Collaboration with C-Suite: Work directly with C-suite executives to align marketing strategies with overall business goals. Provide insights and recommendations based on market trends and campaign results
Our take
Insurance fraud is an $80B problem annually for American consumers and Owl.co is looking to put a stop to it. The company’s claim monitoring platform is designed to help providers mitigate and prevent fraud, and therefore cut premiums and adjust expenses for insurance customers. The company is currently focused on weeding out ineligible disability and workers' compensation insurance claims.
Owl.co doesn’t use discriminatory data like age, gender, or zip codes in its monitoring procedure, instead connecting to relevant data via a zero-knowledge protocol. This means Owl.co’s solution hits two key trends developing fast in the insurance industry: privacy, and equity. With these set to be two major priorities in the years ahead, Owl.co is smart to position itself at the centre of these two conversations
With clients like the Toronto Stock Exchange, and members of the top 10 North American banks and insurers, Owl.co already commands a strong customer base for its services. If it can secure a reputation for unbiased monitoring, this is likely to only grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$21.2m
SERIES B
Oct 2020
$7m
SERIES A
Total funding: $32.8m
Company benefits
- Competitive medical coverage for all team members, including an annual contribution to a Wellness or Health Spending Account
- Competitive programs to support employees in their RRSP and 401k plan contributions
- We see face-to-face collaboration as important, but also allow for work-at-home time
- 4 weeks of paid time off plus additional sick days
- Allowance towards fitness expenses, favorite activities, or professional development
Company HQ
Gastown, Vancouver, BC
Articles
Leadership
Sean Merat
(CEO)Is a serial entrepreneur, who co-founded bingo platform Imperus Technologies, followed by secure team platform Witkit. Also previously co-founded design and marketing firm Lavia Design, where they currently serve as CEO alongside their Owl.co role.
Sohrab Merat
(CPO)Previousy co-founded Darvak Digital Solutions, Lavia Design (where he is currently a CTO alongside his work at Owl.co), Imperus Technologies, and Witkit.
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