Growth Marketing Specialist, Owl.co

• Proven experience in marketing, with a focus on B2B and enterprise-level engagement
• Strong understanding of traditional and digital marketing tools and techniques
• Excellent relationship-building and communication skills
• Experience in content creation
• Excellent communication and writing skills
• Creative thinker with data-driven analytical aptitude
• Ability to work independently and in a team environment
• Experience with SEO/SEM, Google Analytics, and CRM software
• Bachelor's degree in Marketing, Business, or a related field

• As a Marketing Specialist at Owl.co, you will play a key role in developing and executing our marketing strategies. Your main goal will be to increase our product's visibility and market presence by designing and deploying various campaigns/strategies to generate high quality leads and drive growth
• Marketing Strategy: Develop and implement marketing strategies for generating targeted and quality leads.
• Enterprise Engagement: Identify and target key decision-makers. Develop and implement strategies to approach and engage these individuals effectively
• Digital Marketing: Design and execute digital marketing campaigns tailored to the enterprise audience. Leverage social media, email marketing, SEO, and other digital tools to maximize reach and engagement
• Content Creation: Develop high-quality, relevant content tailored to the interests and needs of enterprise decision-makers. This may include blog posts, whitepapers, case studies, and video content
• Data-Driven Strategies: Utilize data analytics to inform marketing strategies, monitor performance, and adapt tactics as necessary. Develop success metrics and regularly report on campaign performance
• Collaboration with C-Suite: Work directly with C-suite executives to align marketing strategies with overall business goals. Provide insights and recommendations based on market trends and campaign results

• Competitive medical coverage for all team members, including an annual contribution to a Wellness or Health Spending Account
• Competitive programs to support employees in their RRSP and 401k plan contributions
• We see face-to-face collaboration as important, but also allow for work-at-home time
• 4 weeks of paid time off plus additional sick days
• Allowance towards fitness expenses, favorite activities, or professional development

Total funding: $33.4m

Insurance fraud is an $80B problem annually for American consumers and Owl.co is looking to put a stop to it. The company’s claim monitoring platform is designed to help providers mitigate and prevent fraud, and therefore cut premiums and adjust expenses for insurance customers. The company is currently focused on weeding out ineligible disability and workers' compensation insurance claims.