Director / Senior Director of Marketing, CareRev
Technology / Product Mktg focus
$163.5-276.1k
+ Stock options
More information about location
On-demand healthcare staffing platform
Job no longer available
On-demand healthcare staffing platform
501-1000 employees
Job no longer available
$163.5-276.1k
+ Stock options
More information about location
501-1000 employees
Company mission
To prepare the healthcare industry for the future of work by connecting experienced healthcare professionals with healthcare providers.
Role
Who you are
- We are seeking a dynamic and experienced Sr. Director/Director of Marketing with a strong background in product marketing within the healthcare technology industry
- Bachelor’s degree in Marketing or related field
- 8+ years of experience in product marketing and digital marketing within the healthcare technology industry
- Strong understanding of healthcare market dynamics, regulatory environment and customer needs
- Demonstrated access in developing and implementing strategic marketing plans that drive revenue growth
- Excellent leadership, communication and interpersonal skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Physical Requirements:
- Prolonged periods of sitting and/or standing at a desk
- Prolonged periods of working on a computer
- Repeating motions that may include the wrists, hands, and/or fingers
- Ability to lift up to 15 pounds of work equipment
- Ability to set up home office to include desk and chair
What the job involves
- The ideal candidate will lead our marketing efforts, driving strategic initiatives to promote our products with our partners, nurses and hospitals and healthcare systems
- Develop and execute comprehensive product marketing strategies for the CareRev on-demand workforce platform aligned with business goals and market trends
- Collaborate with executive leadership and product management to define partner and product positioning, messaging and differentiation
- Conduct research and analysis to identify customer needs, market trends and competitive landscape
- Produce sales enablement tools including presentations, case studies and competitive analysis
- Provide training and support to partner sales teams on product features, benefits and value propositions
- Work closely with Director of Digital Marketing and Manager of Content Marketing to nurse acquisition strategies, optimization of the nurse journey, as well as SEO, SEM and email marketing efforts
- Analyze campaign performance and ROI, adjusting strategies as needed to maximize results
- Manage and enhance the company’s brand presence in the healthcare technology market working closely with the PR team
- Develop and maintain consistent brand messaging and visual identity across all channels and platforms
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment
- Partner with cross-functional teams including Professional Enablement, Product Management and Finance to ensure alignment and achievement of business objectives
- Provide strategic guidance and support to senior leadership on marketing initiatives and market trends
Our take
CareRev enables hospitals and other care facilities to access a pool of healthcare staff. The platform allows clients to post shifts to its internal resource pool, which can then be broadcasted to CareRev’s very own pool of professionals.
Staff can choose to take on shifts that suit their needs and schedule via an app on their phone, eliminating the need for a traditional agency. Unlike other healthcare labor marketplace platforms, CareRev offers health systems the technology to create their own hybrid marketplaces in which internal employees are given the option to claim shifts before they’re broadcasted externally.
As with any marketplace business, the ongoing challenge for CareRev will be balancing fluctuating healthcare demand with high-quality staff. Its had success so far though, and has bolstered its appeal with its AI-powered "Smart Rates" product, that helps users fill positions even more effectively than before.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$50m
SERIES A
Aug 2016
$1.3m
SEED
Total funding: $51.5m
Company benefits
- Medical, dental and vision insurance
- Short-term disability
- Basic life insurance
- Paid parental leave
- Unlimited PTO + 10 paid company holidays
- 401k plans with company matching
- Competitive stock options
- Flexibility to work from anywhere in the US
- Office equipment stipend
- Learning reimbursement program
Company HQ
Culver - West, Culver City, CA
Leadership
William Patterson
(Founder & CEO)Studied Nursing at Duke University before working as an RN at the University of New Mexico, Cottage Health, Zuckerberg Hospital, and Scripps Health for 4 years. They founded CareRev in 2015.
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