Partner & Product Marketing Contractor, G2
Business software and services reviews
Be an early applicant
Business software and services reviews
1001+ employees
Be an early applicant
1001+ employees
Company mission
G2's mission is to make trust a central part of the digital transformation.
Role
Who you are
- You are a passionate individual who is eager to contribute to team growth and foster a collaborative environment
- You have 6+ years experience with integration and partner marketing in a B2B technology setting
- Proven success driving growth in an increasingly active and competitive space by reaching customers and prospects where they are with unique approaches to depicting joint-value propositions in marketing campaigns
- This role is a champion and a builder excited about executing an existing marketing strategy and process - in partnership with our marketing, partnerships, and product colleagues
- The ideal candidate is comfortable operating at highly strategic and tactical levels, switching between them effortlessly
What the job involves
- Duration: 7-8 month contract
- G2 is looking for a marketing professional to lead the go-to-market function for G2 partnerships, focused on driving marketing opportunities with their most strategic tech integration and co-marketing partners
- The objective of this role is to execute the most valuable strategic partner efforts that drive and retain revenue for G2
- This person will be responsible for driving partner marketing programs on the G2 Product Marketing team
- The scope of this role includes executing on the annual strategy and coverage plan, creating alignment with internal and external stakeholders, liaising with partners to execute on co-marketing programs, and evaluating results in partnership with operational teams
- This role will be the singular coverage for a full time leave of absence, with potential to extend as a future contractor
- The selected contractor will receive comprehensive training and guidance from the current role holder to ensure a smooth transition and understanding of responsibilities
- Launch of New Features and Integrations:
- Execute launches and align internally on marketing partner integrations and features in integration products, including joint-value proposition messaging and full-funnel GTM plans. Identify level of promotional visibility for proposed partnership in order to align launch activities to business impact
- Collaborate with partners to develop co-marketing plans that effectively promote a partner-led launch
- Work closely with product team to ensure integration meets user requirements and G2 brand standards; develop and deploy enablement assets to align with sales priorities
- Technical details and value proposition are translated into marketing and sales materials to communicate value to external audiences
- Measure and report on the impact of the launch, including shared learnings for future launches
- Ongoing GTM strategy with Strategic 5 partners:
- Maintain relationships with marketing counterparts at partner organizations, ensuring G2 is positioned as a valued partner and invited to participate in high-impact initiatives
- Provide recommendations on where bringing in partnerships can add value to our overall go-to-market message and work closely with the product marketing peers to weave integrations into overall G2 marketing campaigns
- Partner with event and demand generation teams to develop and execute a regional, G2-hosted event series in co-sponsorship with top 3 strategic partners
- Co-Build and Support Partner Programs and Ecosystem Scale
- Co-develop, in collaboration with the partnership team, programs for new G2 partnership models, expanding G2’s scale to support integrations with new businesses and industries Create and maintain internal and external documentation for partner program
- Prepare materials for partner program as needed, expanding G2’s visibility in the B2B technology ecosystem
- Support G2 and Partner-owned Events
- Partner with cross-functional partners in G2 events, demand generation, and field marketing to develop, circulate, and launch G2 events that involve partner co-sponsorship
- Evaluate, vet, negotiate contracts, and secure sponsorships for partner events, and subsequently execute pre-, during, and post-event tasks to ensure success
- Other
- As needed, support internal and external partners with building materials, creating co-marketing plans, creating or refining messaging, and being a trusted advisor in additional partner marketing related responsibilities
Our take
G2 helps companies to compare the best business software and services based on user ratings and social data. Its rise emphasizes just how fragmented and competitive the market is for business software today, and how a company that provides a way to navigate through all the confusion has a very good shot at building a lucrative business.
Fundamentally, a vertical search engine that actually works and which can fill a gap in the market has massive potential, despite the dominance of Google and Amazon in so many areas of search and online commerce.
G2 Crowd is part of a large group of organisations that have sprung up online that provide reviews and competitive analysis of various software products. However, unlike many others G2 doesn't use an affiliate revenue model where revenue is earned through advertisement and clicks. G2 instead uses a similar model to Glassdoor, striving for authenticity and credibility.
The other area where G2 Crowd is hoping to build out its business is in areas of analytics and research — competing against the likes of Forrester, Gartner and IDC for profiles and sector analysis.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
53% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$157m
SERIES D
Oct 2018
$55m
SERIES C
Total funding: $257.6m
Company benefits
- 22 days holiday (excl. bank holidays)
- Work from home opportunities
Company values
- Performance – Because this is where it all starts. We all have to do our jobs well.
- Entrepreneurship – Because as we grow, we need to strive to improve every single day
- Authenticity – Because all of our reviews are 100% real. And so is the way we communicate internally
- Kindness – Because we believe doing great work starts with compassion and heart
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Godard Abel
(CEO)Proven entrepreneur and the co-founder and CEO of G2.com. Previously founded and led BigMachines, a leading SaaS CPQ company, which as CEO grew profitably from scratch leading to its acquisition in 2013 for over $400M.
Tim Handorf
(Head of G2 Labs)Before G2, served as a Vice President of Product Management at BigMachines, Inc. Led BigMachines's product management team and was responsible for setting its product direction.
Mike Wheeler
(CTO)Hardcore VIM power-user, whose weapons of choice include closure, lazy instantiation, and promises. Came to G2Crowd from TapJoy, where they helped to launch a mobile web product to an audience of more than 3 million users.
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