Senior Director of Integrated Marketing, Kinaxis
Supply chain planning solution
Job no longer available
Supply chain planning solution
1001+ employees
Job no longer available
1001+ employees
Company mission
Their mission is to revolutionize planning so people can plan better, live better and change the world.
Role
Who you are
- Bachelor's degree in Marketing, Communications, Business or related
- 10+ years demonstrated progressive experience years B2B experience in marketing, strategy or communications roles in enterprise technology and/or service providers
- Minimum of 3 years Digital Marketing experience
- Demonstrated leadership and mentoring skills with the ability to coach and develop team members
- Strong collaboration and negotiation skills with ability to influence and gain support across the organization and externally
- Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences
- Problem-solver, change champion, and passionate about delivering results
- Advanced analytical skills with the ability to analyze and interpret datasets to derive insights, challenge conclusions, and change direction
- Creative, outside-the-box thinking with demonstrated experience balancing strategic and creative thinking with tactical detailed execution and measurement
What the job involves
- Reporting to the Chief Marketing Officer, the Integrated Marketing Senior Director is responsible for developing and executing comprehensive digital and marketing strategies that serve our brand and demand generation objectives. This leader, leads a team of digital and campaign professionals that deliver modern marketing at scale serving our corporate growth objectives
- An expert in their field, and an experienced trusted senior director, this individual will build and oversee the end-to end global execution of our brand and demand generation strategy
- Lead our digital marketing infrastructure and strategy. Ensuring that our .com properties are digital demand generation vehicles securing industry leading conversion
- Lead all centralized media buying and organic media strategies including pay per click, SEO, social media, earned and owned media
- Build and execute our multi-year campaign architecture which supports all of our demand and lead generation activities
- Build and execute our social marketing activities in support of our campaign architecture
- Measure and optimize our activity mix, performance marketing and conversion to ensure highly effective media and marketing spend
- Collaborate with Corporate Marketing, Field Marketing and Marketing Operations to ensure the execution of multi-touch, multi-tactic campaign execution
- Negotiate with marketing vendors to ensure best in class ROI of marketing programs
- Build top programs for pipeline acceleration and demand generation
Our take
For many enterprises, tactical planning entails a number of expensive and time-consuming tasks. Kinaxis solves this problem by accelerating the planning cycle.
Kinaxis offers companies a concurrent planning solution, rapidly and efficiently synchronzing the end-to-end supply chain. This is why the company has enjoyed such impressive success among enterprise-scale businesses, including Unilever, Ford and Nissan.
In 2022, Kinaxis forged a lucrative partnership with TraceLink, allowing for increased opportunities for direct supplier and manufacturer collaboration. This sort of innovation will be key to the company's ability to attract and retain enterprise customers, especially as it partners with at least 27 companies in Asia in a global growth effort.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (1 round)
May 2000
$33m
LATE VC
Total funding: $33m
Company benefits
- Flexible vacation
- Parental leave top-up
- Company Bonus Plan
- Employee Share Purchase Plan
- Comprehensive benefit package (details vary by country)
- Competitive pay
- Work from home options if your role permits
- Training and development opportunities
- Health and wellness programs
- Employee Assistance Program
- Opportunities to impact programs, initiatives and culture as a member of the Culture Ambassador Group
- Active Social Committee
- Inclusion and Diversity Committee
Company HQ
Katimavik-Hazeldean, Ottawa, ON
Leadership
Duncan Klett
(Fellow)Previously worked as Manager IC CAD at Mitel, and then as VP Analytics at Enterprise Planning Systems and Carp Systems International.
Share this job