Growth Designer, Stripe

• We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement
• 4+ years of relevant design experience at a tech or product-driven company, with a focus on growth, experimentation, and web optimization
• Strong portfolio showcasing interactive content design, SEO projects, and growth outcomes
• Proven ability to make data-informed decisions based on user research, experimentation, and performance analytics
• Extensive experience with SEO and website design principles, A/B testing, and conversion rate optimization
• Meticulous attention to detail and strong problem-solving abilities
• Expert understanding of the formal elements of design, including typography, layout, balance, and proportion
• Methodical and structured approach
• Excellent communication skills and ability to collaborate effectively in a cross-functional environment

Desirable

• Web Presence and Platform (WPP) is organized into two pillars: Presence and Platform
• The Presence pillar focuses on designing Stripe’s front door experiences, educating customers on the power of our platform, and driving business success
• The Platform pillar powers the internal systems that make these experiences fast, stable, and easy to iterate on
• The Expansion pod sits within the Presence pillar and is responsible for increasing Stripe’s reach and conversion across four focus areas: Acquisition, Sold Funnel, SEO, and Global Growth
• Our team ensures that Stripe’s web experiences drive measurable impact by reaching new audiences, optimizing conversion, and improving global accessibility
• WPP offers exciting opportunities to shape the first impression of Stripe for millions of users worldwide
• As a Growth Designer in the Expansion pod, you will play a crucial role in optimizing and expanding Stripe’s web presence
• Your work will span acquisition strategies, optimizing the sold funnel, enhancing organic search visibility, and tailoring our website for global audiences
• You will combine creative and analytical skills, working cross-functionally to test, refine, and scale design solutions that drive growth
• Your role will include a mix of UX/UI design, experimentation, and strategic storytelling to ensure Stripe.com remains a high-performing growth engine
• You’ll collaborate closely with product marketing, engineering, growth, and international teams to craft engaging, user-centered experiences that improve discoverability, engagement, and conversion
• Design for growth: Optimize key pages, experiences, and flows across acquisition, sold funnel, SEO, and global efforts to drive user engagement and conversion
• Lead experimentation: Develop A/B and multivariate tests, analyze results, and refine experiences based on data-driven insights
• Create high-impact landing pages: Improve search visibility and engagement by designing SEO-optimized pages that resonate with prospective users
• Develop interactive content: Design tools (e.g., calculators, generators, templates) that provide utility, enhance engagement, and drive measurable growth
• Enhance global accessibility: Adapt Stripe’s web experiences for different markets, ensuring usability and conversion across multiple languages and cultural contexts
• Optimize the sold funnel: Improve post-sign-up experiences and information architecture to enhance activation and retention
• Maintain and refine design systems: Contribute to Stripe’s web design system to ensure consistency, scalability, and performance across all growth initiatives
• Collaborate cross-functionally: Partner with Product Marketing, Engineering, Growth, and International teams to align design solutions with business goals and user needs