Digital PR and Affiliate Specialist, Petlab
£35-40k
Mid and Senior level
London
More information about location
Food and supplements for pets
Job no longer available
Food and supplements for pets
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Job no longer available
£35-40k
Mid and Senior level
London
More information about location
101-200 employees
HealthcareB2CRetailFoodPetsWellbeingeCommerce
Company mission
To maximise the health and well-being of every pet.
Role
Who you are
- We’re looking for someone who lives and breathes outreach — a natural relationship builder who thrives on securing coverage and who understands how third-party content can drive search visibility and sales. You’re someone who’s just as comfortable building a target list from scratch as you are pitching to a senior editor or negotiating a content deal
- 3+ years experience in Digital PR, Affiliate Marketing, and / or SEO-focused outreach, ideally within DTC Ecommerce, Consumer Goods, or Pet Care
- Strong understanding of the US online publisher landscape — including product review sites, pet blogs, affiliate publishers, and lifestyle media
- Proven success securing product reviews, listicle placements, and editorial coverage via outreach
- Experience running affiliate programs (AWIN, Amazon, Chewy) and working with publishers on commission-based deals
- Data-driven mindset — able to prioritize outreach based on potential search traffic impact and commercial value
- Knowledge of SEO to understand how to research and outreach based on target keywords, and how to organise content production with 3rd party websites that will rank well organically
- Excellent relationship builder — able to pitch and negotiate effectively while building long-term partnerships
- Self-starter with strong organizational skills to manage high volumes of outreach efficiently
- A proactive, self-starting approach with the ability to manage multiple projects simultaneously
- Commercially savvy — able to balance organic outreach with paid opportunities to maximize ROI
- Passionate about pets and pet health — genuine enthusiasm for our brand and products!
What the job involves
- Hello! I’m Forest, VP of Marketing at PetLab Co, and I’m excited to bring a Digital PR & Affiliate Specialist into our team
- This role is crucial in ensuring PetLab Co.’s brand and products consistently appear when potential customers search for generic and branded search terms related to pet supplements
- This is not an SEO role focused on improving our own website’s rankings
- Instead, you will be responsible for building relationships with online publishers, bloggers, and media outlets to secure high-quality product reviews, brand mentions, and placements in listicles that rank well for our target keywords
- You will have access to a range of resources — from providing free samples and leveraging our affiliate program on AWIN, Amazon & Chewy, to negotiating paid content placements when appropriate
- Your success will come from creating scalable outreach processes that drive consistent coverage across high-traffic, high-authority third-party websites
- This is a fantastic opportunity for someone who is a natural relationship builder, skilled communicator, and commercially savvy when it comes to securing media coverage
- Experience with affiliate programs and a strong understanding of the US online publisher landscape will be key to excelling in this role
- Build and execute a scalable outreach strategy targeting online publishers, bloggers, and media outlets in the US, with the ability to automate / streamline processes as much as possible
- Secure brand & product reviews, editorial coverage, and inclusion in high-ranking listicles that drive organic visibility for PetLab Co
- Maintain and grow relationships with key publishers, bloggers, other brands, and relevant influencers to ensure ongoing opportunities for coverage
- Identify and prioritize target keywords and search queries to inform outreach targets and content angles
- Coordinate with internal teams (affiliate team, creative, and product) to ensure partners have all the assets they need — product samples, data, images, and incentives
- Negotiate coverage through free samples, affiliate commissions, and/or paid content placements when appropriate
- Use tools such as AWIN to manage and grow affiliate relationships with publishers and bloggers
- Track, analyze, and report on coverage secured, traffic driven, and commercial performance of placements
- Keep a close pulse on competitor coverage and identify gaps and opportunities for PetLab Co. to appear — while also staying up to date on how AI advancements, as well as the inclusion of forums, social platforms, and UGC in search results, could impact our strategy, and proactively adapting outreach efforts accordingly
- This role is critical to ensuring our brand is front and center when pet owners search for product recommendations, comparisons, and advice. You’ll work closely with me to set the outreach strategy, but you’ll own the execution — from researching target sites and building outreach lists, to pitching, negotiating, and tracking performance
- This is a highly collaborative role where you’ll liaise with multiple internal teams, including our SEO & content team, creative team, compliance, and product experts. We want someone who’s excited to become the face of PetLab Co. to online publishers and who thrives in a fast-paced, results-driven environment
- How will your time be spent?
- Outreach & Relationship Building (50%) – Pitching editors, bloggers, and publishers to secure product reviews, listicle placements, and editorial features
- Research & Target List Building (10%) – Identifying and prioritising high-ranking websites that influence purchase decisions
- Affiliate Program Management (20%) – onboard and manage partners through our affiliate program on AWIN, Amazon, and Chewy, ensuring they have everything needed to promote us
- Performance Tracking (10%) – Monitoring coverage, traffic, and affiliate revenue to measure impact and optimise approach
- Internal Collaboration (10%) – Working closely with the SEO, creative, compliance, and product teams to align messaging and ensure seamless delivery
Salary benchmarks
Our take
Petlab Co is a direct-to-consumer pet supplement company. Founded by serial entrepreneur brothers, Christopher and Andrew Masanto, it has become one of the fastest-growing pet company in the USA.
Petlab Co’s focus on environmentally friendly pet food and probiotic supplements had a built-in market already, and that community has grown exponentially through digital marketing prowess.
The company has expanded its global presence by launching in Canada & Europe, with support from HSBC UK. Petlab Co is now focused on growing its team and targeting new audiences. Its products continue to win international pet food awards like the dog dental care product of the year at the Pet Innovation Awards 2024.
Steph
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Company benefits
- Home Office Stipend
- Pet Friendly Office
- Collaborative Working Space
- Flexible working hours
- Company Equipment - You choose between a mac or a PC!
- Audible subscriptions - We love to promote and encourage personal & professional development so we couldn't be happier to pay for audio-books subscriptions of your choice on Amazon
- Employee Assistance Programme - We make sure our team is covered for a range of different circumstances personally and professionally, and have an employee assistance program that provides a complete support network of expert advice for the ultimate work/home life balance
- Pension Scheme - contributions towards your pension scheme!
- Cycle to work Scheme - Who doesn't love a brisk cycle into work! We have secure bike storage with a service lift and entrance dedicated to our wonderful cyclists
Company HQ
London, UK
Leadership
Christopher Masanto
(CEO & Co-Founder)Currently Investor at Oura, Spiritual Gangster and Seed Health.
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