Digital Marketing Manager, Tandem

• We want someone who is highly organised and customer-minded; someone who can take a clear brief, bring people with them and deliver good outputs in a regulated environment
• You’ll bring significant experience in a similar digital marketing role, ideally gained in a fast-paced, regulated or customer-led environment
• You’ll have strong hands-on experience across digital acquisition, SEO/GEO, MarTech platforms, campaign performance, customer analytics, customer journeys and app-led growth, alongside a full understanding and demonstrable experience of working within regulatory guidelines for Consumer Duty and financial promotions
• Experience in banking, fintech or financial services would be particularly valuable
• Significant experience in a similar digital marketing role, with demonstrable ownership of digital campaigns, performance channels and direct-to-customer growth activity
• Hands-on experience using MarTech platforms to support CRM, automation, segmentation, tracking, campaign delivery and reporting, with clear evidence of improved targeting, journey performance, reporting accuracy or operational efficiency
• Strong knowledge and demonstrable experience of SEO and GEO, including content optimisation, technical search considerations, analytics and measurable improvements in organic visibility, search presence, traffic quality and conversion
• Proven ability to plan, launch, optimise and report on multi-channel digital campaigns across owned, paid, third-party and organic channels
• Strong experience using customer, channel and behavioural analytics, journey insight and testing tools to identify friction, improve conversion and engagement, and demonstrate commercial and customer outcomes
• Strong digital copywriting and editing skills, with the ability to turn propositions and insight into clear, engaging and compliant customer communications
• Full understanding and demonstrable experience of working within regulatory guidelines for Consumer Duty and financial promotions, including applying clear, fair and not misleading standards across digital marketing activity
• Confident working in a governed environment, balancing commercial ambition with brand standards, customer understanding and regulatory requirements

Desirable

• Working Pattern: Monday to Friday, 09.00 - 17.00 36.25 hours per week
• Tandem is proud to offer a workplace with diverse experiences, perspectives, and backgrounds which leads to a unique company culture for our people and a better experience for our customers
• This is a great opportunity for a specialised, hands-on digital marketing professional to turn customer insight, brand ambition and purposeful propositions into measurable digital growth across search, owned channels, MarTech-enabled journeys, app adoption and marketing-led campaigns
• We’re looking for an experienced Digital Marketing Manager to lead priority digital growth activity that brings Tandem’s strategy, brand, customer proposition and new app experience to life
• The role focuses on digital acquisition, SEO and GEO visibility, MarTech-enabled customer journeys, app adoption, proposition activation, brand implementation, integrated campaigns and selected growth activity - delivered through clear, compliant and customer-friendly marketing that reflects Consumer Duty expectations and financial promotions requirements
• It’s suited to someone who takes ownership, brings energy and initiative, and is motivated to keep improving how work is planned, governed and delivered