Paid Social Marketing Manager, Empowerly
$70-110k
More information about location
College admissions counseling
Open for applications
College admissions counseling
101-200 employees
Open for applications
$70-110k
More information about location
101-200 employees
Company mission
To empower students to be the most successful version of themselves in college admissions and beyond.
Role
Who you are
- This role is built for someone who genuinely enjoys the entire funnel, from the first moment a parent or student sees an ad, to a qualified lead, to a booked counseling session, and ultimately to enrollment
- You understand that performance is not just about clicks or cost per lead, but about lead quality, velocity, and long term impact on the business
- This role is ideal for someone who thrives in a remote, results driven environment, is comfortable operating with ownership and autonomy, and enjoys translating complex data into clear, actionable decisions for leadership
- If you get energized by building systems that reliably generate high quality leads, improving conversion from interest to action, and knowing your work directly helps families navigate one of the most important decisions of their lives, this role will feel both challenging and deeply meaningful
- Bachelor’s degree in Marketing, Business, Economics, or a related field
- 7-9+ years of progressive, hands-on experience managing large-scale paid social budgets ($250k+/mo), preferably in a fast-paced B2C or B2B growth environment (e-commerce, SaaS, subscription)
- Deep Expertise: Proven mastery of Meta Ads Manager, including advanced knowledge of bidding strategies, custom/lookalike audiences, and CAPI implementation and troubleshooting
- Analytical Prowess: Exceptional analytical skills comfortable working with large datasets, and advanced proficiency in Excel/Sheets and business intelligence tools (e.g., Tableau, Looker)
- Testing & Optimization: A track record of developing and executing rigorous A/B and multivariate testing frameworks (audiences, creative, bidding, landing pages)
- Communication: Excellent verbal and written communication skills, with the ability to communicate technical concepts to non-technical stakeholders
- Believes in our mission and cares about what we’re trying to achieve
- Excellent communicator – written and oral
- Analytical – can find meaning in numbers, and be a data-driven decision-maker
- Excellent time management and organizational skills
- Adept at learning web-based tools
- Resourceful
- Figures out how to achieve results creatively with finite resources
- Thrives in a nimble, lean, unstructured, fast-paced startup
- Works collaboratively and energetically
- Self-aware, accepting, honest, open, polite and respectful of others
- Ability to have and debate an opinion, but with maturity to present a unified front once a decision is made
- An undying commitment to personal growth and development
- Delights in delighting customers
What the job involves
- You’ll own paid social end to end and be trusted to turn ad spend into real student and family outcomes
- You’ll be responsible for setting the paid social strategy, managing meaningful budgets, and deciding where and how to invest for sustainable growth
- You’ll work closely with creative, data, product, and brand partners to shape messaging, testing roadmaps, and channel expansion, using insights to inform everything from creative direction to attribution models
- Experimentation will be core to your work, with continuous testing across audiences, creative, formats, and funnel stages to drive incremental improvement and scalable wins
- Develop and Own the Paid Social Strategy: Architect a multi-year strategy across platforms (e.g., Meta, TikTok, Pinterest, Youtube, Reddit, LinkedIn) to meet ambitious lead generation and return on ad spend (ROAS) targets across all funnel stages
- Budget Management: Oversee the paid social budget, ensuring optimal allocation and forecasting across channels, campaigns, and audience segments for maximum efficiency and scale
- Cross-Functional Collaboration: Partner closely with Creative, Data, Engineering, and Brand teams to align paid social efforts with product launches, promotional calendars, and overall brand narratives
- Advanced Campaign Management: Design, execute, and optimize highly complex and large-scale paid social campaigns from awareness through conversion (full-funnel strategy)
- Measurement & Attribution: Own the measurement framework for paid social. Drive innovation in attribution, LTV modeling, incrementality testing, and deep-dive performance analysis to uncover new opportunities. Experience with Events Manager and CAPI is essential
- Creative Strategy: Define the data-backed creative requirements (videos, statics, copy) necessary for campaign success and collaborate with the Creative team to drive the testing roadmap
- Testing Framework: Build and scale a robust A/B testing program. Continue to evolve ad copy, test new calls-to-action, etc
- Targeted Lead Generation: Develop sophisticated targeting and retargeting strategies to reach prospective students and parents based on demographic data, career interests, and academic needs
- Platform Innovation: Stay ahead of all major platform changes, ad format updates, privacy shifts (e.g., iOS changes), and competitive landscapes to maintain a strategic advantage
- Executive Reporting: Prepare and present regular performance readouts and strategic recommendations to senior leadership, translating complex data into clear business insights
- Deep-Dive Analysis: Utilize tools (e.g., Google Analytics, Tableau, HubSpot) to conduct sophisticated analyses of campaign performance, identifying drivers of growth and areas for efficiency improvement
- Attribution & Quality: Conduct deep-dive analyses linking paid social spend to final enrollment outcomes, focusing on the quality and velocity of leads delivered to the counseling team
Our take
In the competitive college admissions landscape, students face pressure to navigate the process effectively. Empowerly steps in to address this challenge, recognizing the inadequacy of traditional high school counseling services in providing specialized guidance amid skyrocketing application rates.
Empowerly's approach combines personalized counseling, AI-powered technology, and a suite of services to empower students in their pursuit of higher education. By leveraging proprietary algorithms such as the Empowerly Score, the company offers a holistic assessment of students' strengths and areas for improvement, guiding them towards enhancing their college application strategically.
Bolstered by recent funding, Empowerly is poised for expansion and innovation. The infusion of capital will fuel the development of its first mobile app and the enhancement of its AI-powered products, catering to the evolving needs of students and families.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2024
$15m
EARLY VC
Feb 2022
$10m
EARLY VC
Total funding: $26.6m
Company HQ
The Castro, San Francisco, CA
Leadership
Changxiao X.
(Co-Founder)Studied Electrical Engineering at Princeton. They previously worked on building tradting systems on Wall Street, Machine Learning at Facebook, and researched NLP techniques for disinformation detection.
Hanmei Wu
(Co-Founder)Graduated from UC Berkeley with a B.S. in Business Administration. Previously worked at Goldman Sachs and Teach for America prior to founding Empowerly.
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