Senior Product Marketing Manager, Splunk
AI and Observability
$105-165k
+ Annual bonus eligibility
Data security & observability platform
Posted today
Data security & observability platform
1001+ employees
Posted today
$105-165k
+ Annual bonus eligibility
1001+ employees
Company mission
To allow clients to focus on the business outcomes that data can deliver by helping organisations use their data to answer questions, take actions, and achieve business objectives
Role
Who you are
- Expert Storyteller: You are a master of positioning and messaging, with a proven track record of successfully positioning technical solutions for ITOps and engineering professionals
- Your ability to craft compelling, differentiated narratives that resonate with technical audiences will be essential to our success
- Market Insight: You have a deep understanding of the observability market, its competitive landscape, and emerging trends
- You are experienced in conducting thorough market and persona research, always staying ahead of the curve to ensure our strategies align with evolving market dynamics
- Knowledge of AI: In addition to a deep understanding of different types of AI and how they can be integrated into a product to drive customer value, you understand how AI is integrated into applications and the layers and key aspects that would need to be monitored to support business goals and priorities
- Product Launch Experience: You thrive on launching new features and products
- With a history of successfully managing product launch processes, you bring a well-informed market perspective to product management, ensuring our solutions are always ahead of the competition
- Sales Enablement Experience: You’re passionate about empowering teams to succeed
- You’re skilled in enabling sales teams and partner channels by providing them with clear, impactful GTM messaging and compelling enablement content
- Cross-functional collaboration: You’ve worked across sales, marketing, product management and field enablement teams to influence decisions, are skilled at making connections and communicating clearly both verbally and in writing
- 4+ years in consulting, product marketing, product management, sales or sales engineering at a high-growth B2B software company
- Proven ability to effectively position B2B products for growth in the market, appealing to technical users and economic decision-makers
- Experience in the observability, monitoring, AI, AIOps, DevOps, or other software delivery spaces preferred
- Expertise in writing differentiated and compelling marketing content for software developers, SREs, and IT Operations
- Superior communication, presentation, public speaking, and interpersonal skills
- Adept at influencing executives, and building consensus in a highly ambiguous, fast-paced environment
- Growth mindset, positive attitude (kind humans policy), and curiosity to learn and try new things
- Bachelor’s degree or related experience
What the job involves
- We’re looking for a Senior Product Marketing Manager to lead and drive the global go-to-market (GTM) strategy for both our AI and LLM monitoring capabilities, as well as the value of integrated AI to supercharge use cases for the Splunk Observability portfolio — these are key differentiators for our observability business
- In this critical role, you’ll play an integral part in shaping the future of our observability business as we continue to advance our leadership position and momentum
- Develop product level positioning and messaging for both our Observability for AI solution, as well as how integrated AI delivers value in the Splunk Observability portfolio – and highlight how this resonates with our target personas across IT operations and engineering teams: software developers, site reliability engineers and platform engineers
- Empower our sales and customer-facing teams with the sales plays, messaging, tools, and training they need to confidently communicate our positioning describe our POV and get customers excited to try, buy and adopt Splunk Observability
- Inform and drive the global GTM strategy for Observability for AI and how our integrated AI delivers value and supercharges use cases for Splunk Observability
- Inform strategy and planning for observability integrated marketing campaigns, in partnership with cross-functional stakeholders across the marketing team
- Work closely across marketing teams to develop and deliver differentiated content such as ebooks, webinars, tech talks, and blogs that support our integrated marketing campaigns and reinforce our messaging
- Frequently conduct market and persona research to understand current market dynamics and emerging trends
- Work closely with our Competitive Intelligence team to articulate competitive differentiation and positioning against our top competitors
- Drive the messaging, enablement, and customer-facing content to support product launches, and influence marketing activations for them
- Collaborate with product management to harness customer insights and help inform market requirements
Our take
Splunk was founded to produce software for searching and analysing machine-generated data for clients. The platform provides live data insights and is an attractive option due to its flexibility, scalability and ability to process real time data.
The company has evolved significantly since being founded, implementing developments in augmented reality, machine learning and mobile technology. Further, the company's transition to the cloud has allowed it to provide new offerings, and proved its ability to move with market trends.
Acquired by Cisco in 2024, Splunk now benefits from Cisco's user protection, breach protection and threat intelligence capabilities. The company will continue to deliver its security products, and also has plans to enhance its portfolio moving forwards.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Sep 2007
$25m
SERIES C
Jan 2006
$10m
SERIES B
Total funding: $40m
Company benefits
- Paid parental leave
- Work from home opportunities
- Health Care and Insurance
- Paid Time Off
- Education reimbursement
- Electric car charging stations
- Employee Assistance Program (EAP)
- Stocked kitchens
- Gym discounts/onsite fitness centers
- Pet insurance discount
- Student loan resources
- Cool workspace with collaborative environments
- 529 College Savings Plan
Company HQ
South Beach, San Francisco, CA
Leadership
Gary Steele
(EVP & GM of Splunk at Cisco, not founder)Was CEO and President of Splunk before it became a Cisco company. Previously CEO at Proofpoint and Portera, VP at Sybase, and Market Development Manager at Sun Microsystems.
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