Demand Gen Manager, Spiral
+ Bonus and equity
Ethical banking app
Be an early applicant
Ethical banking app
21-100 employees
Be an early applicant
+ Bonus and equity
21-100 employees
Company mission
To empower over 10,000 US financial institutions and millions of people to contribute to a better world.
Role
Who you are
- If you are scrappy and energized by measurable impact, next-gen marketing, and data-driven campaigns that fuel a strong pipeline, you will love this role
- You will work closely with Spiral's CMO to increase demand in all channels (ads, conferences, webinars, social media, email marketing, content marketing, partner marketing, PR, and more)
- The ideal candidate has a proven track record of 5+ years of executing successful digital marketing strategies, deep B2B fintech marketing experience, and an understanding of the latest marketing trends
- If you are an A-list marketer with a sharp eye for design, great people skills, strong attention to detail, and a passion for hitting goals and building successful campaigns, congratulations. It’s a match
- Bachelor's or master's degree in a related field preferred, or equivalent experience
- Proven track record with 5+ years in demand generation or growth marketing, consistently meeting or exceeding targets
- Stellar writing and verbal communication skills, exceptional attention to detail, and a passion for copywriting and marketing
- Aesthetic and visual acuity paired with an editorial and creative mindset
- Data obsessed with a love for testing, iterating, and improving performance
- Strong HubSpot or similar experience with automations, workflows, scoring, and reporting
- Up-to-date expertise in social media trends and best practices across platforms
- Self-motivated, energetic, and independent, with a passion for leading multiple projects and solving problems with a high level of autonomy and accountability
- Deep understanding of B2B buyers. Experience with banks or credit unions is a big plus
- You're a super fun team player who will jump in and get your hands dirty at a moment's notice to get the job done, and always thinking about the next win
What the job involves
- As we forge ahead, we are seeking a savvy Demand Gen Manager to accelerate our growth as we build the platform powering the next generation of financial services for more than 9,000 financial institutions across the U.S.
- As our Demand Gen Manager, you will own Spiral's demand engine. Your work will directly impact revenue by creating and accelerating our sales pipeline with financial institutions
- This is a highly hands-on, strategic, and creative role in which you will plan, execute, and optimize campaigns across channels to reach banks and credit unions
- Pipeline Growth & Conversion: Build and execute campaigns to drive SQLs and sales opportunities across the company’s marketing channels
- Paid Ads: Launch targeted retargeting and paid LinkedIn and Google campaigns from audience building to creative testing to optimization. Optimize performance with A/B tests across all campaigns with a focus on conversion rates, CPAL, SQL, and sales pipeline growth
- Email Sequences: Create a campaign calendar, drip campaigns, segmentations, and end-to-end execution in HubSpot
- Conferences & Webinars: Manage industry conferences with an event coordinator and Sales by securing sponsorships, driving attendance/booth traffic, and creating sales opportunities. Own webinar funnels from promotion to hosting support to follow-up sequences with BDR
- Partner Marketing & Content Marketing: Create marketing assets, including web pages, email sequences, success stories, blogs, webinars, presentations, and product rollouts
- Social Media: Manage social media channels and lead the creative direction of our social strategy to increase demand and brand presence
Our take
Spiral is a challenger bank that, alongside offering no-fee and no-minimum deposit checking and savings accounts, accommodates easy charitable donations. It does this by automatically taking a percentage of customers' incoming funds to charities of their choice.
More than 50% of Americans donate to charity, totaling almost $500 million annually. Spiral is aiming to increase this by making it much easier for people to do so, while also matching donations made by its customers.
With the rise of ethically conscious consumerism, it’s a good time for a model like Spiral’s to take its place in the market. The company was co-founded by a former JP Morgan Managing Director and a serial Chief Marketing Officer with experience from Skype and Check Inc, suggesting that it has the industry knowledge and the scope for growth in the public consciousness, to go far.
Steph
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2023
$28m
SERIES A
Mar 2021
$14m
EARLY VC
Total funding: $42m
Company benefits
- Fully remote working: We're a globally distributed team and support remote and in-person work
- Health and wellness: Employer-paid medical plan, vision, and dental, long-term and short-term disability insurance
- 401k: Startup equity and 401(k) plan
- Parental leave: Parental leave for both mothers and fathers to bond with their new child
- 20 days PTO: Employees are provided with 20 days of paid time off (PTO) per year
- HSA account: Health Savings Account (HSA) for eligible employees
Company HQ
Chelsea, New York, NY
Leadership
Shawn Melamed
(CEO)Worked as a Managing Director at Morgan Stanley, heading up the build of its Technology Business Development and Innovation Offices. Co-founder of Hub of Love.
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