Content Design Lead, Asana
CA$154-196k
More information about location
3-5 days a week in office
Organizing work in one connected space
Be an early applicant
Organizing work in one connected space
1001+ employees
Be an early applicant
CA$154-196k
More information about location
3-5 days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- Demonstrated success in UX writing with 8+ years of experience at product-driven global companies
- Added bonus: Expertise in B2B, SaaS, or Enterprise products
- Proficient in information architecture and creating content that aligns with customers’ mental models while achieving consistency by maintaining and evolving content guidelines
- Experience partnering closely with QMR and UXR to conduct quantitative experiments and qualitative user studies, producing effective research-informed and metric-driven content
- Strong written and verbal communication, along with presentation and storytelling skills
- A creative problem-solver who can lead large content efforts and manage multiple projects simultaneously
- Solid understanding of user experience design principles and interaction patterns
- Mentors team members, leading by example to help others adopt best practices
What the job involves
- We're looking for a Lead Content Designer who is excited by our mission of designing the future of teamwork
- You’ll partner with our Pay team to design content for payments, upgrades, and licenses
- You’ll also partner with our Enterprise team designing work collaboration features for executive and independent contributors, helping them work seamlessly across teams and departments
- This is a role for a seasoned individual contributor, who will contribute to high-level strategy and leadership, while also engaging in hands-on product writing
- As a crucial member of the extended Enterprise leadership team, you will have the opportunity to innovate in content design and strategy, influencing not only what we make but also how we make it
- Own the end-to-end experience of content in an award-winning product, shipping high-impact features
- Plan, write, and evolve clear, engaging, customer-focused content experiences for significant product initiatives
- Collaborate with designers, product managers, user researchers, product marketers, data scientists, and engineers to shape strategy and leadership for the Enterprise Pillar and Essentials Pay Area (R&D group), ensuring Asana is easy to purchase and works efficiently for our largest and most complex customer organizations
- Contribute to the development and refinement of content guidelines, standards, new best practices and design foundations
- Generate multiple ideas quickly, partner closely with the research team, and engage regularly with Asana customers to validate directions
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company values
- Mission: We are purpose-driven people, dedicated to serving something beyond ourselves. Having mission as a value also allows us to continually ground ourselves in why we’re building Asana
- Do great things, fast: We commit to being great at the things we do and doing them fast, without sacrificing one for the other
- Clarity: Our product and culture aim to ensure that teams know who is doing what, by when, and why, which unlocks the best work experiences and outcomes
- Co-creation: Great achievements are almost always the result not of one, but many. We bring our best, let go of egos, and work with empathy and trust to do great things together
- Give and take responsibility: Having integrity around our commitments means seizing exciting opportunities, and also owning it when we have to deprioritize something. We accept full ownership of our commitments, and empower and trust others to achieve theirs
- Mindfulness: We focus on the present and aim to give ourselves time to reflect and space to integrate what we learn. These practices allow us to collectively learn from and improve in all that we do, and to continually evolve our culture
- Reject false tradeoffs: We stay curious, creative, and open to new perspectives. Choosing between two sides of an extreme results in losing the benefits of one, so we commit to searching for a third way that incorporate the truths of both
- Be real (with yourself and others): We know that our best work is tied to authenticity, which allows for growth and collaboration. We bring our whole selves to work and commit to building an inclusive environment in which all people feel safe and excited about being their full selves
- Heartitude: We embrace what makes us human, take time to play and have fun, and create meaningful experiences for their own sake. Why do we have a unicorn flying across our product when we mark a task complete? The real question is - why not?
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
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Diversity, Equity & Inclusion at Asana
- We celebrate and support our individual identities
- Our employee resource groups are thriving communities that foster trusted, safe spaces for underrepresented groups and allies
- Our ERGs consist of AsanaWomen and AsanaWomen EMEA, Team Rainbow for LGBTQIA+ Asanas, our multicultural ERG Gradient, Blacsana for Black Asanas, and Asanapac for Pan Asian and Pacific Islander Asanas.
- Ask Me Anything sessions: Our leadership team and external thought leaders hold open AMAs that forge connection and bring unique perspectives to the table
- Real Talk event series: Asanas come together to discuss hard, often uncomfortable topics, such as experiences around identity and workplace challenges, through these candid, open conversations.
- Gender-inclusive spaces: From gender-neutral restrooms in nearly every office, to gender pronouns in our product, we recognize and embrace all identities.
- Asana Acts Against Racism: In our continued efforts to be anti-racist, we are taking a harder look at our programs and policies that support diversity, equity, and inclusion. We’re taking action along these lines: Take care, take responsibility, take action
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