Growth Marketing Lead, Orchard

Offline

$110-150k

Salary range provided is applicable only to New York City-based applicants. Compensation may vary if the work location is outside of New York City

Mid and Senior level

New York

Remote from US

More information about location

Online real-estate marketplace

Be an early applicant

Online real-estate marketplace

201-500 employees

B2CPropertyMarketplaceReal Estate

Be an early applicant

$110-150k

Salary range provided is applicable only to New York City-based applicants. Compensation may vary if the work location is outside of New York City

Mid and Senior level

New York

Remote from US

More information about location

201-500 employees

B2CPropertyMarketplaceReal Estate

Company mission

Orchard's mission is to make home-buying stress-free, fair, and simple.

Job

Company

Role

Who you are

The right candidate is highly analytical with a keen eye for customer-centric messaging
3+ years of experience driving growth within a B2C performance marketing function
Background in offline marketing required with emphasis on Radio, TV and/or Direct Mail a plus
Passion for creative testing and a knack for crafting messaging that resonates
Prior experience owning large marketing budgets and managing spend to a target CPA or ROAS goal
Experience with high consideration/LTV products
Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
Amazing attention to detail
Team player attitude and comfort working in a fast-paced environment

What the job involves

Orchard is looking for a Marketing Lead to manage our offline channel strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels
Our offline channels have been a critical component of our customer acquisition to date and we’re looking for a performance-driven candidate to drive increased growth and efficiency
Buying and selling a home is life’s biggest financial decision and you’ll work closely with our talented creative team to craft advertising that elicits action while conveying trust
You will also manage external agencies to help execute media buys and oversee day-to-day channel logistics
This role is a unique opportunity for an offline marketing manager to scale their impact
This is a full-time role that reports into the Head of Growth Marketing
Manage an 7-figure offline marketing budget, setting and managing to ambitious KPIs across Terrestrial Radio, TV, Streaming, and new channels
Create a testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels. Tests will include both creative/messaging tests as well as media/channel tests
Collaborate with internal creative team, agency partners, and utilize AI enabled tooling to launch needle-moving, customer-centric creative across a variety of formats (ex: radio scripts, video, TV commercials)
Work closely with external agencies to place media buys and refine local buying strategy
Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads

Our take

In an ever-expanding digital real estate market, Orchard offers home sellers the opportunity to buy before they sell, providing a multitude of selling options. The company aims to relieve typical seller pain points like stagings and showings, negotiations, and buyer financing issues,

Although Orchard is by no means the only digital realtor in this growing market, it has a selection of options and services leveling the playing field with major competitors such as Zillow and Open Door. These include a concierge service which streamlines major hurdles in selling a home, and the company covers the costs and organization involved in improvement work to get houses market-ready on the seller's behalf.

Orchard is also the only company to offer a simple one-time commission fee for selling homes, differentiating it from rivals which also charge a service fee on top. Its strategy is proving successful, and it has quickly expanded across 7 US cities with more in the pipeline. Its success so far has earned it unicorn status and it will no doubt continue its successful growth.

Steph

Company Specialist at Welcome to the Jungle

Insights

-39% employee growth in 12 months

Glassdoor (3.8)

Trustpilot (4.1)

Company

Funding (last 2 of 6 rounds)

Feb 2026

$30m

LATE VC

Sep 2021

$100m

SERIES D

Total funding: $265m

Company benefits

Medical, vision, and dental plans
18 weeks paid parental leave + customized one-month transition period
10 weeks paid leave for employees who need to care for sick family members
Flexible PTO
Team events
Paid industry certification
In-person and virtual primary care, fertility and pregnancy support, free fitness classes and discounted gym access, and mental health offerings
401(k)
Employer-sponsored and voluntary life insurance

Company HQ

NoMad, New York, NY

Leadership

Court Cunningham

(Founder & CEO)

Attained an MBA at Harvard and then worked at Bain for 3 years. Spent 5 years working at DoubleClick as SVP of Marketing before becoming CEO of Yodle, an online marketing company, for 9 years.

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