Paid Media Analyst, O Positiv

• The ideal candidate can manage and own the performance of social media paid acquisition channels, is able to work with multiple stakeholders, and can ensure all projects are executed within deadlines
• 0-2 years experience in Paid Media, managing a high volume of campaigns
• Experience in a Direct Response Paid Media CPG Brand whose majority of revenue comes from eCommerce preferred
• Data-driven with strong Excel, analytical skills, and proficiency with Google Analytics required
• Budgetary experience including proven optimization for strong ROI required
• Bachelor’s Degree
• Strong leadership & communication skills: listen, mentor, and teach by example
• Ability to manage multiple moving pieces
• Strong time management and prioritization skills
• Adaptable to new social platforms and advertising technologies
• Thoughtful and self-reflective, willingness to learn
• Team-player, hard-working, organized, and goal-oriented
• Excitement for startups and building from the ground up

Desirable

• We are looking for a Paid Media Analyst to help scale O Positiv social media marketing channels
• This individual will have demonstrated success in driving traffic, customer growth, and revenue while achieving CAC and scale targets
• The role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns. Responsibilities will include optimizing campaign performance, coordinating new campaigns & creatives, and allocating budgets
• We are looking for someone who is hyper-analytical and data-obsessed, with a positive, entrepreneurial spirit
• As Paid Media Analyst, you’ll be responsible for staying on top of industry trends and making data-informed decisions to deliver against sharp KPIs. The ideal candidate thrives in a fast-paced environment and startup culture and is excited to set and meet aggressive goals
• The Paid Media Analyst reports to the VP, Growth Marketing and will work cross-functionally within the organization to further expand marketing efforts and develop our product and brand
• Build new and optimize existing campaigns in Meta, TikTok, Pinterest, Snapchat, and other paid channels
• Test campaign structure, creative, and data-driven campaign strategies to continuously improve and refine performance
• Manage log of all important media decisions
• Communicate accurate and timely daily results to leadership
• Identify trends and insights to track, monitor, and optimize performance against key KPIs
• Troubleshoot and solving technical issues including feed management and data tracking
• Collaborate with internal teams and external partners to optimize performance
• Remain up to date on industry best practices and new developments