Paid Search Manager, MoneyLion
$90-120k
4 days a week in office
The all-in-one mobile banking experience
Open for applications
The all-in-one mobile banking experience
501-1000 employees
Open for applications
$90-120k
4 days a week in office
501-1000 employees
Company mission
MoneyLion's mission is to empower millions in achieving their life goals by taking control of their finances. Their approach is giving people access to a comprehensive range of personalised service and products, changing the way people engage with their money.
Role
Who you are
- A minimum of 4+ years of SEM digital marketing experience (Fin-tech industry experience preferred)
- ASO experience preferred, knowledge of ASO best practices as well as app store algorithms, optimization methods and effective strategies for growing app installs
- Current and deep hands-on skills with all dynamic ad features in Google AdWords, including Responsive Search Ads and Dynamic Search Ads
- Strong understanding of Web/Mobile App campaign measurement and attribution
- Data driven and analytical, especially in assessing campaign performance, identifying consumer behavior, creative opportunities and managing cost per acquisition targets
- Self-starter and innovative with a drive to build impactful campaigns
- Ability to work both independently and cooperatively in a fast-paced environment
- Well-rounded and passionate about learning more, not only about SEM but also about other areas of customer acquisition and marketing
- Previous experience managing external vendors
- Experience handling multiple priorities, creative projects across marketing teams
- Familiar with digital marketing asset production
- Knowledge of multiple digital marketing channels (Google, Facebook, Apple, Snapchat, Tiktok)
- Knowledge of Data intelligence tools, Keyword research and ranking tools (Data.ai, SEMrush) experience a plus
- Familiar with Web & MMP tracking & attribution (Google Analytics, Appsflyer) experience a plus
- Deep understanding of best practices in Mobile App/Web online marketing experience a plus
- Project/Production management experience a plus
What the job involves
- If you live and breathe digital marketing, we want to talk to you. We are looking for a Performance Marketing Manager who can build strategies, implement, track and optimize our digital marketing campaigns across SEM & ASO platforms
- You will work closely with our Director, Performance Marketing to execute on SEM & ASO digital marketing strategies, paid campaigns and develop the highest quality marketing assets to capture audiences of our financial product suite
- With your excellent communication skills, you will have the ability to maintain partnerships with external vendors
- You will collaborate with internal teams and external agencies to manage priorities, maintain pace and quality, and bring clarity to the multi-channel digital creative production process
- By growing our top and bottom funnel, and building out new campaigns, you will directly contribute to our company’s growth goals
- Lead the development and execution of integrated SEM & ASO strategies to optimize direct response campaigns, retargeting, app stores and A/B testing of creatives and landing pages
- Identify Budget and track pacing on weekly, monthly, quarterly goals
- Drive creative optimizations utilizing best creative practices by channel, testing frameworks to drive more leads and delivery on marketing KPIs as defined by the campaign, channel & growth goals
- Deploy regular keyword research, ad creative refreshes across acquisition channels and provide guidance on the creation of assets for maximum appeal and performance
- Create and manage a scheduled workflow through all phases of campaign planning to execution
- Facilitate and drive launching new SEM marketing campaigns and test channels
- Assess campaign performance, identify new opportunities, and manage cost per acquisition targets
- Work with cross-functional teams, external agencies to execute SEM/ASO plans and deliver insights
- Partner closely with our analytics team to measure effectiveness and to drive campaign efficiency and recommendations
- Collaborate with Marketers, Legal/Compliance to help drive success in cross-channel and performance marketing goals
- Coordinate production of high-quality marketing assets using a combination of internal resources and external vendors
- Proactively research and monitor (Fintech/Financial space) industry trends on a regular cadence to support the creative team in building new ad opportunities and drive performance goals
- Report overall channel performance on a weekly, monthly and quarterly basis
Our take
Managing our financial lives can be a challenge. From banking to investing, there are a plethora of institutions, products and services to choose from in the market.
Whilst legacy banks have traditionally been focused on a specific service within the financial industry, MoneyLion have built a full-service digital platform to deliver mobile banking, lending, and investment solutions. From their app, users can get a complete overview of their financial lives.
It is a neobank on the rise. Since its launch in 2013, MoneyLion has signed up nearly 8 million users, doubled its revenue between 2020-2021 and acquired a stake in digital asset settlement provider Zero Hash, adding crypto-based investing to their platform.
However, this is a highly competitive industry and one that in the first quarter of 2023, was highly volatile. MoneyLion also has big competition against the likes of Chime, Revolut, and RobinHood. Whilst competitive and operating within an evolving space, MoneyLion is continuing on a strong path through its marketplace strategy, matching members with partner brands and saw an increase in revenue through 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2020
$25m
SERIES C
Jul 2019
$100m
SERIES C
Total funding: $254m
Company benefits
- Employee Resource Groups
- Work from home opportunities
- 💻 Home Office Equipment
- 🍴 Office Snacks & Coffee
- 💛 Medical Benefits
- ⏰ Flexible Working Hours
- ✨ Employee Discounts
- Unlimited Time Off
- 👶 Parental Leave
- 💰 Company Match 401 (K)
- 🤝 Employee Referral Bonuses
- 💼 Equity Grants
Company values
- Customers first | We always put our customers first in everything we do
- Win together | We embrace our global team and diversity of perspectives across technology, design, finance and business
- Innovation | Fast, focused, and tireless innovation is our edge
Company HQ
Civic Center, New York, NY
Articles
Leadership
Dee Choubey
(CEO)Dee worked at Citigroup, Goldman Sachs, Citadel, and Barclays for a combined 10 years. He left his role in Investment Banking at Barclays having founded MoneyLion in September 2012.
People progressing
Having founded Lone Wolf Risk Management Consulting in November 2018, Jerry joined MoneyLion as Credit Risk Advisor in February 2019. He was promoted to Head of Credit Risk in May 2019.
Having worked for Comerica Bank for 4 years and Goldman Sachs for 2, Erika joined MoneyLion as Senior Manager of Strategic Finance in September 2018. She was promoted to Head of Strategic Finance in February 2021.
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