Growth Marketing Manager, HowGood
Reduction Network
$100-125k
Office located in Brooklyn, NY
Sustainable food rating company
Be an early applicant
Sustainable food rating company
21-100 employees
Be an early applicant
$100-125k
Office located in Brooklyn, NY
21-100 employees
Company mission
To rapidly assess the environmental and social impact of every ingredient in your product formulations to make more sustainable supply system decisions.
Role
Who you are
- This is a role for someone driven by both creative instinct and hard numbers, comfortable debating positioning one hour and reviewing campaign performance the next
- 4–6 years in marketing with meaningful experience in positioning, content strategy, or GTM — ideally in B2B SaaS, sustainability, or food and agriculture
- A portfolio demonstrating both creative range and measurable impact
- Experience running multichannel campaigns with clear performance tracking
- Experience with Product-Led Sales motions a strong plus
- Familiarity with F&B industry, sustainability reporting, or climate tech is a strong plus
- Creative, with an inclination towards hard numbers
- An experimenter with a bias toward action and low ego about being wrong
- Substance-first: you believe good marketing delivers value rather than adding noise
- Sustainability-literate — you understand Scope 3, the regulatory environment, and the pressures facing food companies today
- A collaborator who works fluidly across Product, Sales, and Marketing without needing explicit authority to move things forward
What the job involves
- As Growth Marketing Manager, you'll shape and execute the positioning, content, and growth strategy that establishes HowGood at the center of collaborative reduction in the food and beverage industry
- Shape the Positioning:
- Define and sharpen how HowGood's Reduction Network is understood in the market
- Develop messaging that responds directly to the challenges and opportunities being faced in the global F&B ecosystem
- Partner with Product Marketing and Communications to keep Reduction Network messaging consistent across all channels
- Develop Content That Delivers Value:
- Produce thought leadership that advances real industry conversations, including white papers, webinars, and event programming that shape how the industry is thinking about sustainability
- Maintain a high editorial bar. Substance over volume
- Drive Engagement Across Channels:
- Develop and execute campaigns that grow awareness and engagement among target segments. This includes execution via digital channels, events, webinars, and HowGood’s software platform
- Own social media strategy for this category, building HowGood's voice as a credible and relevant presence in sustainability and food industry conversations
- Test, measure, and iterate
- Convert Engagement into Growth:
- Work with Sales and Product Marketing to translate market engagement into pipeline through enablement materials, training, pitch development, and clear ROI narratives
- Identify signals across our user base that indicate readiness for deeper partnership and build conversion campaigns accordingly
Application process
- Please submit a resume and cover letter
Our take
Born from a dearth of data on sustainable food, HowGood offers a platform with the world’s largest database on food and personal care sustainability. Drawing from over 550 different data sources to assess over 33,000 different ingredients, chemicals and materials, HowGood provides brands and retailers with the information to improve their environmental and social impact.
Since its fruition in 2006, we have only become more environmentally conscious. HowGood has grown up with the demand; its sustainability intelligence guides brands towards meeting their sustainability goals, created due to pressure from customers. Whilst HowGood’s client list, including Chipotle and Kraft Heinz, speaks to its central and trusty position within a shifting industry.
Its influence is set to grow further, with the reality that more than 70% of shoppers are more willing to pay more for sustainable products coupled with the strategic investment of its funding, which has gone towards expanding industry partnerships and developing HowGood’s intelligence platform, Latis.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$12.5m
SERIES C
Feb 2021
$6m
SERIES B
Total funding: $30.4m
Company HQ
Marbletown, Stone Ridge, NY
Leadership
Alexander Gillett
(CEO)Previously worked in Management and Sales for CertaPro. Spent 6 years as a Senior Consultant for a variety of tech companies and private individuals.
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