VP of Marketing, MILES
Car sharing and subscription
Job no longer available
Car sharing and subscription
201-500 employees
Job no longer available
201-500 employees
Company mission
To reduce the number of vehicles on the road and improve urban life.
Role
Who you are
- We’re looking for an innovative and data-driven executive who thrives in a fast-paced environment and is passionate about transforming the future of mobility. If you’re ready to make a significant impact, we’d love to hear from you
- We are looking for a strategic, creative, and data-driven marketing executive with a proven track record of building strong brands, driving high-impact marketing partnerships, and scaling teams in fast-paced, consumer-facing industries
- Proven success in brand building – experience in developing and executing powerful brand strategies that create deep customer loyalty and recognition
- Strong track record in strategic partnerships – expertise in identifying, negotiating, and executing high-impact brand collaborations, influencer partnerships, and co-marketing initiatives
- 10+ years of marketing leadership experience in mobility, transportation, e-commerce, marketplace, or tech
- Experience as a CMO, SVP, VP, or Head of Marketing, leading cross-functional teams across brand, partnerships, performance marketing, and customer retention
- Deep expertise in growth marketing, customer acquisition, and lifecycle marketing, with a focus on optimizing CAC, ROAS, and LTV
- Experience in pricing strategy and revenue optimization, ideally in a dynamic pricing or marketplace environment
- Data-driven mindset, with expertise in marketing analytics, attribution modeling, and automation tools
- Experience in market expansion and launching new geographies or customer segments
- Strong leadership and collaboration skills, with the ability to influence executive teams and mentor high-performing teams
- Entrepreneurial mindset, comfortable navigating ambiguity and executing at scale
- Passion for fast-paced environments and mobility innovation
- Fluent in German and English (business level)
What the job involves
- You are a dynamic marketing leader with a track record of driving revenue growth and scaling high-performing teams. As a fast-growing company, MILES is looking for a strategic and results-driven SVP/VP of Marketing to lead our marketing organization
- In this role, you will oversee all aspects of marketing—including performance marketing, brand strategy, customer retention, and pricing—while driving revenue growth and market expansion
- As a key member of the executive team, you will shape our go-to-market strategy, optimize customer acquisition and lifetime value, and continue to position us as a category leader and love brand in mobility
- Develop and execute a brand strategy that positions MILES as a love brand in mobility
- Ensure brand consistency across all touchpoints, including product, partnerships, and marketing assets
- Develop and execute a comprehensive marketing strategy aligned with business objectives
- Lead and mentor a high-performing marketing team across multiple disciplines
- Drive a customer-first marketing approach that enhances user experience and retention
- Collaborate closely with the product team and leadership team to align with the overall MILES strategy
- Oversee all digital and non-digital acquisition channels
- Optimize customer acquisition costs while maximizing return on ad spend
- Develop and implement growth hacking strategies to scale user adoption
- Leverage data analytics and A/B testing to improve campaign performance and conversion rates
- Identify and integrate new marketing technologies and automation tools
- Develop and execute CRM, loyalty, and retention programs to drive customer engagement
- Optimize lifecycle marketing strategies, including email, SMS, push notifications, and personalization
- Utilize customer insights and data to enhance customer segmentation and targeting
- Work closely with product and operations teams to improve user experience and increase repeat usage
- Pricing & Revenue Optimization
- Champion a data-driven marketing culture with strong analytics and reporting
- Leverage customer data, attribution modeling, and predictive analytics to refine marketing efforts
- Work cross-functionally with finance, product, and operations to implement dynamic pricing models
- Utilize market research and competitive analysis to inform pricing decisions.Monitor pricing performance and adjust strategies based on demand elasticity and market trends
Our take
Car-sharing provides a convenient and cost-effective alternative to car ownership, particularly in large cities where congestion is high and parking space is at a premium. Founded in 2016, MILES has made it easy for German and Belgian commuters to get around without owning a car or getting on a bus.
The German ride sharing sector is quite heavily contested, and while MILES is one of the larger providers it lacks the customer base of its primary rival SHARE NOW. Where it hopes to compete is in its pricing plan, which is measured by distance rather than minutes, providing a less pressured experience for its customers. So far this has worked well for the company, allowing it to multiply its revenue year on year and achieve profitability only four years after its founding. It currently serves more than 200,000 customers and has a fleet of over 13,000 vehicles.
MILES acquired the car sharing arm of Volkswagen in 2022 and integrated it into its own offering. Aside from increasing the size of MILES' fleet part of the deal allows VW customers to book cars through their existing VW mobility app, increasing MILES' customer base. MILES' is working to increase the electrification of its fleet, expand its market presence in Germany and Belgium, and develop new products for its customers such as longer-term rentals and city-to-city rides.
Freddie
Company Specialist at Welcome to the Jungle
Insights
62% employee growth in 12 months
Company
Funding (1 round)
Mar 2019
$5.7m
SERIES A
Total funding: $5.7m
Company benefits
- Work from home available
- MILES goodies
- You can quickly take on a lot of responsibility, contribute your ideas and enjoy the openness of all colleagues
Company HQ
Charlottenburg, Berlin, Germany
Leadership
Alexander Eitner
(COO)Was previously Founder & COO of spotcar and the owner of a car rental shop.
Salary benchmarks
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