VP of Marketing, MILES

• We’re looking for an innovative and data-driven executive who thrives in a fast-paced environment and is passionate about transforming the future of mobility. If you’re ready to make a significant impact, we’d love to hear from you
• We are looking for a strategic, creative, and data-driven marketing executive with a proven track record of building strong brands, driving high-impact marketing partnerships, and scaling teams in fast-paced, consumer-facing industries
• Proven success in brand building – experience in developing and executing powerful brand strategies that create deep customer loyalty and recognition
• Strong track record in strategic partnerships – expertise in identifying, negotiating, and executing high-impact brand collaborations, influencer partnerships, and co-marketing initiatives
• 10+ years of marketing leadership experience in mobility, transportation, e-commerce, marketplace, or tech
• Experience as a CMO, SVP, VP, or Head of Marketing, leading cross-functional teams across brand, partnerships, performance marketing, and customer retention
• Deep expertise in growth marketing, customer acquisition, and lifecycle marketing, with a focus on optimizing CAC, ROAS, and LTV
• Experience in pricing strategy and revenue optimization, ideally in a dynamic pricing or marketplace environment
• Data-driven mindset, with expertise in marketing analytics, attribution modeling, and automation tools
• Experience in market expansion and launching new geographies or customer segments
• Strong leadership and collaboration skills, with the ability to influence executive teams and mentor high-performing teams
• Entrepreneurial mindset, comfortable navigating ambiguity and executing at scale
• Passion for fast-paced environments and mobility innovation
• Fluent in German and English (business level)

• You are a dynamic marketing leader with a track record of driving revenue growth and scaling high-performing teams. As a fast-growing company, MILES is looking for a strategic and results-driven SVP/VP of Marketing to lead our marketing organization
• In this role, you will oversee all aspects of marketing—including performance marketing, brand strategy, customer retention, and pricing—while driving revenue growth and market expansion
• As a key member of the executive team, you will shape our go-to-market strategy, optimize customer acquisition and lifetime value, and continue to position us as a category leader and love brand in mobility
• Develop and execute a brand strategy that positions MILES as a love brand in mobility
• Ensure brand consistency across all touchpoints, including product, partnerships, and marketing assets
• Develop and execute a comprehensive marketing strategy aligned with business objectives
• Lead and mentor a high-performing marketing team across multiple disciplines
• Drive a customer-first marketing approach that enhances user experience and retention
• Collaborate closely with the product team and leadership team to align with the overall MILES strategy
• Oversee all digital and non-digital acquisition channels
• Optimize customer acquisition costs while maximizing return on ad spend
• Develop and implement growth hacking strategies to scale user adoption
• Leverage data analytics and A/B testing to improve campaign performance and conversion rates
• Identify and integrate new marketing technologies and automation tools
• Develop and execute CRM, loyalty, and retention programs to drive customer engagement
• Optimize lifecycle marketing strategies, including email, SMS, push notifications, and personalization
• Utilize customer insights and data to enhance customer segmentation and targeting
• Work closely with product and operations teams to improve user experience and increase repeat usage
• Pricing & Revenue Optimization
• Champion a data-driven marketing culture with strong analytics and reporting
• Leverage customer data, attribution modeling, and predictive analytics to refine marketing efforts
• Work cross-functionally with finance, product, and operations to implement dynamic pricing models
• Utilize market research and competitive analysis to inform pricing decisions.Monitor pricing performance and adjust strategies based on demand elasticity and market trends

• Work from home available
• MILES goodies
• You can quickly take on a lot of responsibility, contribute your ideas and enjoy the openness of all colleagues

Total funding: $5.7m

Car-sharing provides a convenient and cost-effective alternative to car ownership, particularly in large cities where congestion is high and parking space is at a premium. Founded in 2016, MILES has made it easy for German and Belgian commuters to get around without owning a car or getting on a bus.