OneFootball is trying to become the total digital medial platform for the staggering 3.5 Billion football fans across the globe. What started out as a simple SMS-service delivering live scores has now become a total media service including streaming, news and merchandising.
The company is doubling down on its content by hiring writers, doing more streaming deals with the likes of DAZN and making smart acquisitions of respected publishers like Dugout.
The company must prioritise product innovation to grow revenues and continue to engage fans. Competition from blockchain-based companies like Sorare in particular has encouraged the startup to start introducing NFT technology to its platform.
Steph
Company Specialist at Welcome to the Jungle