Lifecycle Marketing Specialist, Candidly
Contract
Student debt solutions
Be an early applicant
Student debt solutions
101-200 employees
Be an early applicant
101-200 employees
Company mission
To make trusted, intelligent and comprehensive solutions that enable Americans to reap the rewards of that investment so they can build financial wellness and wealth.
Role
Who you are
- The ideal candidate is data-driven, detail-oriented, and possesses a solid understanding of core multi-channel best practices to foster product adoption
- 3+ years of experience in lifecycle marketing, email marketing, or a related field
- Strong project management skills
- Proven ability to collaborate effectively across departments to drive results
- Exceptional written and verbal communication skills, with a keen eye for detail
- Ability to thrive in a fast-paced, high-growth, fully remote work environment
- Experience with Iterable strongly preferred
What the job involves
- Candidly is seeking a Lifecycle Marketing Specialist to join our mission of helping every U.S. worker make simultaneous progress towards financial stability, wellness, and wealth
- In this contractor role, you will work directly with the Director of Customer Marketing and closely with the VP of Marketing
- You’ll be responsible for driving platform engagement to achieve transformative outcomes for our end-users
- As a fully remote team, we rely on constant collaboration to address the evolving needs of our users
- Ensure seamless execution of all employer launch communications to end-users
- Partner with product to integrate new marketing and transactional emails into the lifecycle journey
- Partner with the content marketing team to convert our key messages into comprehensive campaigns throughout the user lifecycle
- Utilize data to craft effective event-based messaging aimed at increasing conversions at critical touchpoints in the funnel
- Analyze KPIs, including delivery rates, open rates, click rates, and down-funnel engagement at both campaign and account levels
- Conduct A/B testing on various funnel elements such as subject lines, templates, cadence, and timing
- Perform quality assurance on campaigns to ensure device compatibility and dynamic data integrity
- Collaborate with designers and front-end engineers to develop responsive and high-performing marketing templates
- Duration: Initial contract period of 6 months
Our take
A lack of access to affordable higher education is causing increasing numbers of students to fall into debt. Common advice is to simply save money incrementally, but that is easier said than done. Today, over 48 million Americans struggle with over $1.75 trillion of student debt. Candidly, rebranded from FutureFuel.io, offers payment management services for student loans in the form of employee benefits.
The company collaborates with employers to make loan repayment processes easier. Candidly claims that these services help students save between $15,000 to $40,000 and reduce loan repayment time by up to 5 years. Other companies such as Tuition.io also provide employer-paid student benefits to help contribute to debt repayments. However, Candidly's unique set of digital money saving tools provide an edge over competitors by helping students make small savings that can accumulate to big debt payments.
With increasing nationwide interest in reducing student debt, the company experienced 10x revenue growth and a 3,600% increase in payments flowing through its platform through 2022. With a fresh injection of funding in March 2023, Candidly is well-positioned to shake up this field.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2023
$20.5m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $49.8m
Company benefits
- Work from home opportunities
- 401(k)
- Medical insurance
- Dental insurance
- Student loan assistance
- Disability insurance
Company values
- Desenrascanço - We practice the art of finding a solution to a problem out of left field
- Empathy - We put the needs of our users above the bottom line
- Collaboration - We are fully remote, but never distant
- Humility - We are here to serve our users, our customers, and our shareholders
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Laurel Taylor
(CEO & Chairwoman of the Board)Majored in Organizational Behaviour and Spanish at Texas State, before studying for an MBA at MIT's Sloan School. Was VP Sales at Systems Integrations Companies, and then CRO & Executive VP at TEECOM. Joined Google as Head of Industry, Health in 2013. Is a member of philanthropic organization SheGives and the Student Debt Task Force. Founded Candidly in 2016.
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