Product Marketing Manager, Aberdeen
Offers a discretionary performance-based bonus (where applicable)
Savings & investment company
Open for applications
Savings & investment company
1001+ employees
Open for applications
Offers a discretionary performance-based bonus (where applicable)
1001+ employees
Company mission
To enable its clients to be better investors.
Role
Who you are
- Proven experience in product marketing, ideally within financial services or platform environments
- Understanding of the adviser landscape, regulatory environment, and investment propositions
- Demonstrated ability to lead and coach senior marketing consultants
- Skilled in stakeholder engagement and influence across cross-functional teams
- Strategic thinker with a data-driven approach to decision-making
- Experience with marketing automation tools, CRM platforms, and digital campaign execution. Aprimo MRM an advantage
- Strong analytical skills and ability to distil complex information into clear, actionable insights
- Degree in Marketing, Business, Finance, or a related field (Desirable)
- Professional marketing qualifications (e.g. CIM) are advantageous
What the job involves
- Your role will operate within Adviser Marketing and focus on supporting the Wrap and Elevate platforms
- You will be responsible for driving the success of our platform business by developing and executing strategic product marketing initiatives that resonate with financial advisers
- You will act as the bridge between product, sales, and marketing—ensuring our propositions are clearly articulated, competitively positioned, and effectively promoted
- Lead planning and execution of go-to-market communications for product launches, platform enhancements, and regulatory changes. Ensure activity aligns with adviser needs, business goals, and regulatory requirements
- Develop strategic marketing plans to engage target client segments and support business objectives
- Leverage data, analytics, research, and stakeholder feedback to inform messaging and positioning, and to optimise marketing impact
- Deliver marketing initiatives on time and within budget, focusing on ROI and continuous improvement
- Develop messaging frameworks and content that communicates a compelling value proposition, tailored to the adviser audience
- Produce high-impact sales enablement materials including product guides, pitch decks, end client and adviser-facing content
- Monitor industry trends, competitor activity, and adviser feedback to refine strategies and identify opportunities
- Collaborate cross-functionally with product, sales, and technical teams to ensure consistent, compelling and compliant messaging
- Coach and support senior consultants, fostering continuous learning and effective workload management within the team
- Ensure operational excellence by adhering to governance standards, supporting risk reporting, and implementing process improvements
Application process
- End Date: March 4, 2026
Our take
Aberdeen, formerly known as Standard Life Aberdeen and Abrdn, is a global investment company helping its clients to save and invest for their futures. It operates three businesses - Investments, Adviser and Personal - and has been operating since way back in 1825.
Nowadays, atop its investment and advice services, the company delivers two platforms for financial advisers. The first, Wrap, enables users to build and manage portfolios for each client. The second, Elevate, encompasses a suite of tools for advisers to save time and make sure their clients are informed.
Over the years, the company has continued to improve its offering, for example by making it simpler, more data-led and to require less admin. This suggests that Aberdeen is keen to keep pace with tech developments across the investment space and position itself as an innovator.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Salary sacrifice pension arrangement
- Private health insurance
- Life Assurance
- 40 days holiday if you work full time
- Dental insurance
- Health assessments
- Critical illness cover
- Will writing
- Power of attorney
- Financial Guidance and Advice
- Holiday buy
- Discounted gym memberships
- Cycle to work
- Interest free season ticket loan
- Electric car lease scheme
- Travel insurance
- Personal accident insurance
- Share Plans
- Give As You Earn (GAYE)
- Volunteering
- Long service awards
- Subscription to Interactive Investor
- Subscription to Finimize
- Employee Assistance Programme (EAP)
- Supportive parental leave policies , delivered regionally (e.g. 26 weeks paid leave in UK for primary and secondary caregivers)
- Employee discount site
- Discounted parking
Company HQ
Edinburgh New Town, Edinburgh, UK
Leadership
Jason Windsor
(CEO)Previously CFO at Persimmon Homes, Group CFO at Aviva and was the Managing Director of Morgan Stanley.
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