Digital Marketing Manager, MessageGears
Warehouse-native customer engagement platform
Job no longer available
Warehouse-native customer engagement platform
101-200 employees
Job no longer available
101-200 employees
Company mission
MessageGears mission is to remove data friction for enterprise marketers.
Role
Who you are
- Expert in ad platforms for LinkedIn, Google, Bing and retargeting (ideally Terminus)
- Proven experience managing an ad budget and optimizing for ROAS
- Proficiency in Wordpress CMS
- Data-driven mindset to drive performance and accountability
- Exceptional project management abilities with the ability to meet deadlines, prioritize tasks and juggle multiple projects at once
- Typically requires 5+ years of experience
- Experience in or consulting for high-growth SaaS companies
- Familiar with Pardot and/or Salesforce
- Expert in Google Analytics 4 or an aggressive plan to become an expert
What the job involves
- As a Digital Marketing Manager you will drive our paid digital marketing, lead our website’s strategic roadmap, and optimize our site for lead conversion
- Paid Media:
- Partner with leadership and operations to evaluate, analyze, and execute strategies for paid campaigns across search, display, social, etc
- Determine gaps in current paid strategy, design and execute tests, and present data-driven recommendations that improve customer acquisition and accelerate sales
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
- Provide regular performance reporting to the go-to-market leadership team
- Manage media investment budget and optimize for ROAS
- Be the internal advocate for digital best practices. Advise marketing stakeholders on how best to leverage digital opportunities to reach their project or campaign objectives
- Website Management & Conversion:
- Lead and own the development and project management of a strategic roadmap for corporate website
- Define and execute a web optimization strategy, including SOPs, technical requirements, A/B testing, etc to drive conversion and an overall delightful visitor experience
- Continuously monitor website analytics to identify areas of improvement, and transform insights into goals, plans and executions
- Collaborate with internal and external stakeholders, agencies, and partners to implement site experiences that improve overall campaign performance, conversion rates
- Partner with brand, SEO, demand gen and product marketing teams to ensure the best web presence for MessageGears and a delightful experience for our buyers
Our take
It is no secret that customers have come to expect more streamlined engagement in recent years, and that businesses need to deliver focussed, high-quality, cross-channel interactions in order to secure more and better value clients. MessageGears provides an enterprise-grade, warehouse-native customer engagement platform to help companies put their customers "at the center" of marketing efforts, and capitalise on stronger customer relationships.
With MessageGears' platform, businesses can hyper-personalize communication with customers at enterprise scale, as well as leveraging data on customer interactions to further optimize customer experiences. The company's competitors include the likes of Iterable and Batch, but it has carved itself a space in the market with upwards of 50 customers, including Expedia, T-Mobile, and Rakuten.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Dec 2022
$62m
GROWTH EQUITY VC
Jun 2020
$12m
GROWTH EQUITY VC
Total funding: $79.9m
Company benefits
- Amazing health insurance
- Generous paid time off
- Employee referral bonuses
- 401K program
- Free parking or MARTA pass
- Flexible work-from-home policy
- Fun, energetic atmosphere
Company HQ
Midtown Atlanta, Atlanta, GA
Leadership
Taylor Jones
(Co-Founder & CCO)Previous experience as a Software Engineer at Premiere Global Services and at Applied Systems Intelligence. Was originally VP of Solutions at MessageGears before becoming CCO.
Roger Barnette
(CEO, not founder)Was previously CEO then President of IgnitionOne. Also former President at Biltmore Communications, and former CEO at eTour.
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