Performance Marketing Specialist, FareHarbor
Office located in Central Amsterdam
Booking solutions for tour operators
Job no longer available
Booking solutions for tour operators
501-1000 employees
Job no longer available
Office located in Central Amsterdam
501-1000 employees
Company mission
To make experiences better for everyone.
Role
Who you are
- This is a fantastic opportunity for someone with a foundational understanding of search marketing, data analytics and a desire to learn and grow in the field
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Advanced understanding of search engine marketing (SEM) and pay-per-click (PPC) advertising
- Proven expertise with Google Ads, Google Analytics, and other relevant tools
- Exceptional analytical skills with meticulous attention to detail
- Excellent communication and leadership skills
- Demonstrated ability to learn and adapt in a rapidly evolving environment
- 3+ years of professional experience in performance/search marketing
Desirable
- Strong knowledge of SEO best practices
- Ability to use Looker Studio or Tableau as a reporting tool
- Ability to query databases (MySQL)
- Experience in working with a portfolio of clients preferred
- Google Ads Certification
What the job involves
- As a Performance Marketing Specialist, you will play a critical role in executing and optimizing our clients' search marketing campaigns
- You will work closely with our distribution and commercial teams to manage performance marketing campaigns and promote FareHarbor clients’ online direct presence
- Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI
- Assist in the planning, execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads and Bing Ads
- Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals
- Conduct keyword research and create compelling ad copy to drive targeted traffic
- Work closely with senior team members to align search marketing strategies with overall client objectives
- Prepare regular reports on campaign performance, providing insights and recommendations for improvement
- Develop dashboards and advanced reporting to keep our management and clients updated on the latest account performance. This role will ideally require extracting and manipulating data from a PostgreSQL database to create advanced reports and offer new perspectives. If you are not already familiar with a database query language, you will be expected to learn it
- Stay up-to-date with the latest trends and best practices in search marketing
Our take
Most holidaygoers in the US prefer to book their activities and experiences online - but when it comes to local operators, this isn’t always possible. FareHarbor has been developing software to help digitize the booking process for these smaller businesses, and over a decade, has brought more than 5,000 of them onto the books.
Along the way, FareHarbor also built up some strong momentum in the reservation management and distribution areas of the sector, which drove up the company’s valuation - making it a prime candidate for acquisition. Whilst TripAdvisor reportedly made multiple bids, FareHarbor ultimately went to Booking Holdings, the US’ largest vendor of tour company booking software.
This puts FareHarbor in a strong position. Booking Holdings is acquiring companies at a steep rate (ten in the last ten years), and good ones too - Kayak and Venga number among them. This will help FareHarbor with customer acquisition, and insulate it somewhat from any wobbles in the hospitality sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
May 2015
$0.2m
SEED
Total funding: $0.2m
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Leadership
Matt Broten
(Software Engineer)Worked in various Software Engineering roles at Minnesota Supercomputing Institute, University of Minnesota, Open Systems International, Instant Automatic, and Artery- which they also co-founded.
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