Marketing Manager, CloserStill Media
Tech Portfolio
More information about location
Exhibition firm
Be an early applicant
Exhibition firm
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
To launch or acquire and then run the best events in any market we operate in, to work sectors and geographies we are proud to do business in, and to operate with integrity.
Role
Who you are
- Are you an experienced marketing professional skilled in executing impactful campaigns?
- You have a strong grasp of marketing principles and excel at translating strategy into action
- You are proficient in managing integrated campaigns across various channels, developing compelling content, and utilizing digital marketing tools effectively
- You are analytical, organized, collaborative, and adept at managing projects from planning through execution and reporting
- You thrive in a dynamic environment and are eager to contribute to the growth and engagement of our audience
- This role requires a strong understanding of marketing principles, excellent execution skills, and the ability to work collaboratively across teams to achieve campaign objectives
- 3+ years of experience in marketing, with hands-on experience executing multi-channel campaigns
- Experience in tech events, media, or B2B marketing is a huge plus
- Strong understanding of marketing principles and campaign management
- Experience with digital marketing tools and platforms (SEO/SEM, social media, email marketing)
- Excellent writing, editing, communication, and presentation skills
- Strong organizational and project management skills
- Analytical and problem-solving abilities
- Positive attitude, adaptable, and eager to learn
- Ability to work independently on assigned tasks and collaboratively within a team
- Experience with marketing automation platforms (e.g., HubSpot) and CRM systems
- Experience with web analytics tools (e.g., Google Analytics)
- Proficiency in MS Office Suite
- Willingness and ability to travel 1-2 times a year as needed
What the job involves
- CloserStill Media is seeking a Marketing Manager to join our new Tech Portfolio
- The Marketing Manager is responsible for the planning, implementation, and management of specific marketing campaigns and initiatives for assigned events in the Tech Portfolio, aimed at driving brand awareness, generating leads, and increasing audience engagement
- Reporting to the VP of Data, Digital & Marketing, you will manage key campaigns and contribute significantly to our marketing success
- Plan, execute, and manage integrated marketing campaigns across various channels (digital, email, social media, etc.) based on strategic direction
- Develop detailed campaign timelines, manage specific budgets, and coordinate deliverables
- Coordinate with internal teams (including Senior and Assistant Managers) and external vendors to ensure successful campaign execution
- Write and refine marketing copy for campaigns
- Create compelling and engaging content for various marketing channels, including website landing pages, blog posts, social media updates, and email campaigns
- Ensure all content aligns with brand guidelines and campaign messaging
- Assist in managing content calendars relevant to assigned campaigns
- Implement and manage day-to-day digital marketing activities, including SEO/SEM, social media marketing, and email marketing automation workflows for specific campaigns
- Monitor and analyze digital marketing performance for assigned areas, providing insights for optimization
- Stay current with digital marketing trends and platform updates
- Track and analyze KPIs for assigned campaigns to measure effectiveness
- Prepare regular reports on campaign performance, contributing insights and recommendations
- Use data to inform tactical adjustments and optimize campaign elements
- Assist in gathering market research and competitor information to support campaign planning
- Collaborate effectively with the Senior Marketing Manager, Assistant Marketing Manager, and other departments (Sales, Content, Events) to ensure alignment
- Work with external vendors and agencies on specific campaign tasks
Our take
Although communication within businesses and industries can be achieved remotely, events pose an opportunity for heightened engagement and networking opportunities. However, to unlock these benefits to the fullest, events must be executed to the highest professional standards, which can be difficult to achieve independently.
CloserStill Media runs events for a range of industries in Europe and the US, ranging from healthcare to HR, to bring professionals together and enable successful business interactions. The company handles all aspects of event management, from securing relevant audiences to training staff and teams to industry standards.
CloserStill Media has displayed substantial growth and made several acquisitions towards expanding the scope of the events it operates, including US eCommerce conference managers CommerceNext. Its portfolio includes some of the fastest-growing events, including Tech Show London, and the company has received an impressive number of awards for its exhibitions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Hammersmith, London, UK
Leadership
Gareth Bowhill
(CEO)Joined CloserStill in 2019 and was made CEO in 2020. Previously, they spent 10 years working in the Sports Marketing and Advertising industry at Chime Communications.
Matthew Butler
(Group Managing Director)Having worked at CloserStill for over 10 years, they were made Group Managing Director in 2018. Alongside this, they are a Board Member at the Association of Event Organisers. Previously a Group Event Director at William Reed Business Media and an Advertisement Manager at Reed Business Information.
Suzanne King
(COO)They have over 30 years of experience in the exhibitions and events industry, having begun their career at Earls Court and Olympia Group, eventually becoming the Group Finance Director. They also spent time at Reed Exhibitions as UKL Finance Director and ITE Group as Director of Corporate Development, before joining CloserStill in 2017.
Alexia Maycock
(CMO)They have been part of the CloserStill team from the very beginning, joining the team in 2009 as a Marketing Consultant. They also have experience as an Events Director at B2B M<arketing, as a Group Marketing Manager at United Business Media and Primavera Systems, and as a Marketing Manager at Reed Exhibitions.
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