PR Manager, Bitfinex

Salary not provided

Senior and Expert level

London

Remote from UK

Digital asset trading platform

Job no longer available

Digital asset trading platform

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Job no longer available

Salary not provided

Senior and Expert level

London

Remote from UK

201-500 employees

FintechB2CB2BCryptocurrencyTrading

Company mission

To give users the ultimate cryptocurrency trading experience.

Job

Company

Role

Who you are

5-10 years in a public relations role, ideally in a public affairs agency and/or working on a communications or public relations team in-house
Experience in finance, media, journalism or technology
Proven track record of managing PR agencies
Strong relationships with media and proven ability to build relationships with top tier media outlets and deliver earned media content through these connections
Execution of cross-functional crisis/reputation management campaigns
Experience advising teams and senior executives on policy matters
Experience in using monitoring tools
Excellent English verbal and written communication skills; a confident communicator and presenter (only applications in English will be accepted)
Excellent organizational, planning and project management skills and the ability to collaborate across functions
A sound understanding of media needs and media relationships

What the job involves

Develop and lead both proactive and reactive strategic public relations campaigns to shape public opinion to benefit Bitfinex and the digital token and blockchain space in general
Engage directly and build relationships with the mainstream and specialised digital token and blockchain media as well as communities, policymakers, key influencers and others to develop the interests of Bitfinex and the community as a whole
Act as the point of contact for our PR agencies and help coordinate their efforts
Develop our media relations strategy and secure regular placements in top tier media outlets
Craft press briefing docs, press packs and develop and pitch stories to earn coverage across the trade, business and national media
Conduct media training and prepare key spokespeople
Manage media inquiries and interview requests
Monitor, analyze and communicate PR results on a quarterly basis

Salary benchmarks

Our take

Since its 2012 founding, Bitfinex has consistently been one of the world’s largest crypto exchanges, supporting over 150 currencies and offering multiple trading options. Its popularity is largely down to how user friendly it is for all levels of trader, from beginner to pro.

For all its popularity, it’s impossible to ignore the controversies the company has faced, along with its sister currency Tether. This includes hacking a highly publicised settlement over an alleged $850 million loss cover-up, and its involvement in a shadow banking operation, which landed the perpetrator 6 years in prison.

It’s also worth noting however, that bad press has dogged a lot of major players in the crypto world. Bitfinex’s supporters don’t seem to have been swayed by the headlines, and the company continues to move on. In 2022, it gained access to the Single Euro Payments Area (SEPA), and the company is hoping to gain regulatory approval and licensing around the world.