Lifecycle Marketing Manager, Teamwork
Project and resource management software
Job no longer available
Project and resource management software
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To make teams that deliver client work efficient, organised, profitable, and happy.
Role
Who you are
- You have previous experience working in a B2B SaaS company
- You have a basic understanding of SaaS unit economics - i.e. ARR, MRR, CAC
- You have 4+ years of relevant experience in account-based marketing, demand gen and/or lifecycle marketing
- You are highly data-driven and have experience (smartly) segmenting your customer data
- You have strong leadership skills and the ability to work cross-functionally while driving lifecycle goals & the optimal customer experience
- Expertise with Hubspot or similar marketing automation tools, including understanding campaign set-up, reporting and dashboard creation, and data sync
- Strong copywriter with a passion for writing emails, automated journeys, and messages to suit our ICP
- Strong analytical skills with the ability to own your metrics, perform campaign analysis and derive insights to show program effectiveness and adjust campaign levers for continuous optimisation
- Skilled project manager, with ability to able to successfully manage multiple priorities in a fast-paced, ambiguous start-up environment
- A strong bias for action and ability to master the details of execution to ensure programs are delivered on-brief, on-time, and on-budget
What the job involves
- Own the end-to-end implementation of SMB and Enterprise nurture programs designed to drive awareness, increase top of funnel conversion, and accelerate lead velocity with a primary focus on maximising conversion from leads to trials and MQLs
- Own and deliver multiple strategies to drive conversion through proactive and engaging campaigns (both automated and scheduled), with an initial focus on accelerating conversion of net new leads from our demand generation programs
- Use data to identify high-intent segments to ensure the right messages are sent to the right users at the right time in the right channel
- Interpret and analyze data including user behavior and activity data to create a segmented approach to drive engagement across multiple audiences and lead personas
- Collaborate with campaign managers to develop and build nurture flows to ensure timely deployment of programs, their continual improvement, and ensure sharing of best practice principles and industry benchmarks
- Partner with sales teams to ensure nurture programs are supportive of the growth objectives in both product-led and sales-assisted funnels
- Work with Customer success stakeholders to understand customer needs and identify opportunities for improving churn and retention
- Partner with Sales to support development of the post-purchase customer journey with a focus on programs designed to drive retention and revenue expansion, including seat expansion, upgrades and cross-sell to drive revenue growth from our existing customer base
- Write your own copy for emails, landing pages, etc. required to support your campaigns and source videos and images from our internal design teams.
- Own performance of your campaigns; develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs - with support from our Data Analytics team
- Use learnings to identify opportunities for optimization such as incorporating personalized and/or dynamic content into email campaigns to support company goals and in support of our marketing, product and sales strategies
- Ensure all nurture programs are insight-driven, audience-led, aligned to our ICP and supportive of growth objectives
- Create a testing framework and Implement A/B tests across channels for continuous optimisation
- Document lead nurturing processes, programs, procedures and integration with other systems in partnership with the Marketing Operations team
Our take
The adoption of project and team management software has seen a consistent upward trend over the years. In recent years, it has become an indispensable tool for organisations of all sizes and industries. With the sustained prevalence of remote and hybrid work models and widespread digital transformation initiatives, the project management software market is not only hot but also experiencing rapid growth.
Teamwork has been riding this wave of growth, having expanded and refined its platform since as far back as 2007, achieving profitable growth right from the outset. This makes its 2021 funding round even more significant, supporting the company in consolidating and expanding its already prominent global position.
Although the dominant market is in the US, Teamwork has a robust presence in its home turf or Europe. Furthermore, it has successfully cultivated an international footprint with over 20,000 clients, including global entities such as Disney, PayPal, and HP. While entering the competitive US market pits the company against industry giants like Asana and Trello, Teamwork's solid European foundation and substantial funding position it well for the challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$70m
GROWTH EQUITY VC
Total funding: $70m
Company benefits
- Welcome package complete with Teamwork.com swag
- Employee share programme
- Health care (dental for U.S. employees)
- Teamwork.com buddy to show you the ropes on your first week
- Top class equipment and choice of hardware
- Flexible working hours
- Catered lunches
- Unlimited snacks and drinks
- Yearly grand council event in Ireland
- Teamwork.com legend awards
- Hackathon
- Weekly trivia
- Up to 30 days annual leave
- Paid gym membership
- Health care
- Pension
- Life assurance and income continuance protection
- Employee assistance programme
- Bike to work scheme
- €1400 annual conference budget
- Any books you need
- Unlimited LinkedIn Learning courses
- Career development programme
- Up to 26 weeks paid maternity leave
- PTO for Antenatal classes
- 2 weeks paid paternity leave
- 24 weeks adoption leave
- Half day on your child's first day of school
Company HQ
Blackpool, Cork, Ireland
Leadership
Daniel Mackey
(Co-Founder & CEO)Previously an App Developer and Director at Digital Crew, where they were also the owner.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 2 more jobs at Teamwork