Design Director, Sakara Life
$150-170k
2 days a week in office
Organic meal deliveries & supplements
Be an early applicant
Organic meal deliveries & supplements
101-200 employees
Be an early applicant
$150-170k
2 days a week in office
101-200 employees
Company mission
To transform lives through the power of plants as medicine.
Role
Who you are
- You're a creative problem solver who excels at transforming brand identity into captivating, functional designs — with a particular command of digital formats: email, paid media, and web
- You're as fluent in performance-driven design as you are in brand storytelling, and you know how to use data and testing to sharpen your work
- You stay ahead of design trends and AI developments in the industry, actively integrating new tools into your workflow
- Collaboration is second nature to you, and you work effectively with cross-functional teams to deliver cohesive visuals that align with business goals
- You thrive managing multiple projects and consistently deliver high-quality results under tight deadlines
- Inspired by health and wellness, you are passionate about creating designs that resonate with an engaged, purpose-driven audience
- Bachelor's degree in Design, Digital Design, Fine Arts, or a related field
- 8+ years of graphic design experience, with a portfolio showcasing exceptional work across digital (email, paid ads, web) and print
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with Figma or Sketch is a requirement
- Strong understanding of typography, composition, color theory, and design fundamentals
- Demonstrated experience designing for digital performance channels — email, paid social, and display advertising
- Experience designing or contributing to web page builds, with an understanding of how design translates to development
- Familiarity with AI design tools and a genuine interest in how AI is reshaping the design workflow
- Knowledge of print production and file setup for various media formats
- Excellent organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment
- Proven experience coaching or managing junior designers or freelancers
- A balance of creativity and strategic thinking, with an ability to leverage data-driven insights in design
- Strong collaboration and communication skills; thrives in cross-functional teams
- Passion for health, wellness, and creating designs that inspire and empower audiences
What the job involves
- We're seeking a Design Director to elevate Sakara Life's digital and visual presence while shaping the future of our growing wellness brand
- In this role, you will lead the creation of user-centered designs across digital platforms — email campaigns, paid advertising, website, and social media — and contribute to print and packaging design
- You'll oversee a junior designer, ensure a consistently elevated aesthetic across all outputs, and bring a sharp, forward-thinking sensibility to how Sakara shows up digitally
- Partnering with Marketing, eCommerce, and Product Development teams, you'll deliver innovative visuals that enhance user experience, drive engagement, and reflect Sakara's unique aesthetic
- Design high-performing assets for email campaigns, paid advertising, and social media — balancing brand integrity with conversion goals
- Conceive and build net-new web pages and landing pages, owning the design from wireframe through final production
- Oversee and mentor a manager-level designer, providing clear creative direction, feedback, and growth support
- Collaborate with creative and cross-functional teams to maintain cohesive brand storytelling across all digital and print channels
- Work on projects from concept development to final production, ensuring designs meet brand standards and business goals
- Iterate on brand guidelines as needed for a unified visual identity
- Manage multiple projects, meeting deadlines in a fast-paced environment
- Stay on top of design trends — and actively track AI developments in the design space, integrating relevant tools and techniques into day-to-day workflows
- Use AI-powered design tools to increase speed, quality, and creative range across the team
- Build a template library for efficiency and consistency
- Conduct A/B testing to optimize designs for performance and conversion
- Oversee photo and video editing for marketing and digital assets
- Support art direction for select campaign shoots, providing creative briefs and reviewing final retouched outputs
Our take
The number of companies offering meal delivery services has grown dramatically in recent years, with many of these companies focussing on providing nutritious alternatives to unhealthy fast-food products. However, such food products often follow a one-size-fits-all approach to nutrition, leaving customers to shop elsewhere to supplement their personal nutrition goals.
Sakara Life provides nutrition-focussed organic meal deliveries, designing its meal plans to be nutrient-dense, plant-rich, made from fresh whole foods, and customizable. The company also sells a range of supplement products such as powders focused on specific dietary requirements such as metabolic health, probiotic formulas, sleep, prenatal development, and hydration.
Whilst it is undeniable that the company faces competition from the many existing companies offering nutrition-focussed meal deliveries, Sakara Life has managed to stand out by building a strong network of partnerships with a large number of beauty and wellness brands. This strategy has paid off handsomely, boosting its marketing presence and enabling it to build a strong foundation from which to grow.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2021
$15m
SERIES B
Jan 2016
$4.8m
SERIES A
Total funding: $19.8m
Company benefits
- Sakara meals
- Health insurance
- 401k Plan
- Generous vacation policy
- Annual team retreat
- Sakara family fitness (in-office yoga, meditation and fitness classes)
- Wellness experts, business thought leaders, and those that inspire us
Company HQ
SoHo, New York, NY
Leadership
Danielle DuBoise
(Executive Chair & Co-Founder)Completed training as a Certified Holistic Health Coach through the Institute for Integrative Nutrition in 2011.
Whitney Tingle
(Executive Chair & Co-Founder)Experience as Sales and Marketing Associate for Merlin Securities from 2008 to 2009. Marketing Executive and Business Developer for R.E. Davis Group from 2009 to 2010.
Salary benchmarks
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