Performance Marketing Manager, LegalZoom
$75.2-122.8k
Online legal advice platform
Job no longer available
Online legal advice platform
1001+ employees
Job no longer available
$75.2-122.8k
1001+ employees
Company mission
To transform how people navigate the legal system.
Role
Who you are
- 4+ years of experience in Performance Marketing
- Hands-on-keys experience with Google Ads and Meta Ads required; hands-on-keys experience with other social media platforms and YouTube experience is also preferred
- Excellent analytical and problem-solving skills (advanced Excel capabilities required)
- Strong grasp of technical aspects of media buying (e.g. trafficking workflows, data and API integrations, platform nuances)
- Strong understanding of media and advertising landscape
- Understanding of multi-channel attribution; experience partnering with analytics teams to unlock MTA and MMM solutions strongly preferred
- Experience with Data privacy policies with a deep understanding of MarTech solutions that enable proper compliance
- Ability to work under tight deadlines and manage multiple projects concurrently
- Strong communication and collaboration skills
What the job involves
- Plan and execute paid acquisition campaigns across all Paid Social and Display platforms (e.g. Meta, LinkedIn, Twitter, Reddit, Snapchat, TikTok, Pinterest, Google Ads, DV360) with accountability for CAC & ROI goals
- Propose and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results
- Build, monitor, and report on all relevant KPIs (e.g. traffic, engagement, conversions, revenue, CAC, LTV), utilizing data-driven insights to optimize campaigns and provide strategic recommendations
- Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth
- Collaborate with cross-functional teams (e.g. Creative, Data Science/Analytics, Product) to ensure campaigns are aligned with overall marketing efforts
- Stay up to date with industry trends and best practices across all marketing channels
Our take
LegalZoom is an online legal technology service that can help people create their own legal documents. It believes legal advice and services should be clear, easy-to-understand, and affordable, and provides services to help people make a will, start a business, lodge a trademark application, and more.
LegalZoom has helped millions of people who otherwise could not hire a lawyer with its extensive range of legal solutions. It competes with a handful of other companies, such as IncFile and Rocket Lawyer, that also provide online legal technology.
Despite operating in a competitive market, LegalZoom has continued to expand, helped in part by growing demand for digital legal solutions, Its 2021 IPO provided further momentum, allowing it to scale its operations and invest in new growth opportunities.
Most notably, the company has now been named the provider of 'legal help' for Perplexity - a partnership that could potentially reshape how consumers and small businesses discover and engage with legal services, positioning legal support as something more accessible.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$66m
SERIES B
Mar 2007
$45m
SERIES A
Total funding: $111m
Company benefits
- Remote-friendly work, encouraging time outside the office to relax and recharge
- Comprehensive health benefits, including mental health and fertility care
- A culture of growth, fostering learning and development and opportunities to give back
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Jeff Stibel
(CEO)Jeff has been the CEO of LegalZoom since 2014. Alongside this role, he is also a Partner at Bryant Stibel, on the Board of Trustees at the Natural History Museum of Los Angeles County, and a Chairman at The BrainGate Company.
Noel Watson
(COO & CFO)Noel joined LegalZoom in 2020 as CFO, adding COO to his title in 2024. Prior to this, he was the CFO at TrueCar and VP of Finance/Chief Accounting Officer at TripAdvisor.
Nicole Miller
(CLO & General Counsel)Nicole joined LegalZoom in 2020 as a General Counsel, adding CLO to her title in 2024. Prior to this, she spent 6 years at The Honest Company, joining in 2014 as a Senior Corporate Counsel before becoming VP of Legal Affairs and Associate General Counsel in 2016 and then moving into the role of General Counsel in 2018.
Prior to joining LegalZoom in 2021, Sheily was the VP of Global Human Resources at Activision Blizzard. She also spent nearly 10 years at Google in various roles, including Director of Global Trust & Safety Operations.
Daniel Lysaught
(CMO)Daniel joined LegalZoom in 2022 as a VP of Growth Marketing before stepping into the role of CMO in 2023. Prior to this, he was a VP of Growth Product & Marketing at Good Eggs. He also spent 6 years at TrueCar in various roles, including Senior Director of Strategic Partnerships & Marketing and VP of Customer Acquisition.
Kathy Tsitovich
(Chief Corporate Development & Partnership Officer)Prior to joining LegalZoom in 2020, Kathy spent 21 years at Intuit. While there, she held a number of roles, including VP of Consumer Group and Business Development.
Aaron Stibel
(CBO & CCO)Alongside LegalZoom, Aaron is a Founding Partner at Bryant Stibel, a Board Member at RBmedia, and an Advisory Board Member at Tufts University.
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