Product Marketing Lead, AKASA
$175-195k
+ Equity
AI-powered automation for the healthcare revenue cycle
Open for applications
AI-powered automation for the healthcare revenue cycle
201-500 employees
Open for applications
$175-195k
+ Equity
201-500 employees
Company mission
To enable human health by building the future of healthcare with AI.
Role
Who you are
- A storyteller. You have empathy for customers and a belief in AKASA’s purpose. You’re able to adapt how you communicate to best reach and engage multiple audiences and differentiate AKASA. Excellent writing and editorial skills, with proven content creation experience
- Adaptable. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the big-picture view and the details that matter. You’re able to juggle multiple projects and priorities, and communicate and prioritize effectively
- A team player. You effectively partner with stakeholders across the organization. You’re always willing to jump in to help your teammates. You seek out different perspectives. You enjoy building consensus across multiple teams to achieve shared goals. Finally, you can identify and prioritize the most important upcoming needs and collaborate with other teams to execute against those in a timely manner
- Data and execution oriented. You utilize data, research and insights to make recommendations and decisions about how to message and take products to market
- Minimum of 6-8 years of experience in product marketing
- Experience working closely with Sales and Customer Service teams
- Firm understanding of healthcare market and health system needs. Bonus if you understand the revenue cycle world
- Excellent written and oral communication skills
- BA/BS degree and/or relevant work experience
What the job involves
- We’re looking for a Product Marketing Lead to serve as an extension of the Go-to-Market (GTM) and Product teams, participating in GTM strategy, product planning, product launching, and bringing "voice of customer" insights into the product and market development process.
- In this role, you’ll be developing and executing comprehensive product marketing strategies to drive the success of our products in the market.
- You will work closely with cross-functional teams, including research and development, sales, and marketing, to ensure effective product positioning, messaging, and GTM strategies.
- Your expertise will be crucial in enabling our sales teams, analyzing competitors, and driving impactful marketing campaigns
- Directly oversee the development and execution of product positioning, messaging and launch strategy by customer segment, informed by customer research, market insights, and product understanding. Messaging should educate and excite our clients and internal GTM teams
- Develop product messaging and sales enablement materials , including collateral, sales presentations, supporting website content, customer emails, customer case studies, product demonstrations, product spec sheets, and other assets to support sales and marketing teams
- Work cross functionally with all of our teams to ensure that our messaging is incorporated and consistent across all internal and external channels of communication
- Research and report on competitive positioning of our products in the market, based on market intelligence, industry developments and competitive analysis. Develop sales battle cards and ensure ongoing competitive intelligence updates in CRM (Salesforce) in partnership with the sales team
- Drive product launch planning and execution including evaluation and communication of launch success
- Plan and lead product discussions for customer convening events and customer advisory boards. Build trusted relationships with customers to gather feedback on product development concepts and evaluate new products and product features
- Provide direction and content support for product-related events, PR and social media, collaborating closely with other parts of the Marketing team to ensure a cohesive approach and measurement plan
- Develop and support marketing campaigns that generate demand, build product awareness, and drive lead generation, including messaging, content, and assets in collaboration with the marketing team
Our take
The US healthcare system is both financially and operationally complex. It is estimated to cost patients and providers $500 billion annually in medical billing and insurance administrative expenses. AKASA, formerly Alpha Health, addresses this issue with its Unified Automation technology
The technology is designed to streamline revenue cycle operations by combining human expertise with AI-driven automation. It deploys machine-learning tools supported by revenue cycle specialists who can handle more complex cases and refine the algorithms.
This blend of human and machine intelligence is a stand-out approach, which could well serve as a blueprint for other sectors. Meanwhile, AKASA will continue to help reshape the healthcare industry by solving its complex operational challenges.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-17% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2024
$120m
SERIES C
Mar 2021
$60m
SERIES B
Total funding: $205m
Company benefits
- Unlimited paid time off (PTO)
- Expansive coverage for health, dental, and vision
- Employer contribution to Health Savings Accounts (HSA)
- Generous parent leave policy
- Full employee coverage for life insurance
- Company-paid holidays
- 401(K) plan
Company HQ
The East Side, South San Francisco, CA
Leadership
Malinka Walaliyadde
(Co-Founder & CEO)Previously worked at Andreessen Horowitz (a16z), Counsyl and Corning Life Sciences. They have an Engineering degree from Cornell University.
Varun Ganapathi
(Co-Founder & CTO)They have successfully started two AI companies prior to AKASA. One was acquired by Google and the other by Udacity.
Andy Atwal
(Co-Founder & VP of Engineering)Prior to AKASA, they were the founding Software Engineer at Counsyl, a health technology company offering DNA screenings for various diseases.
Ben Beadle-Ryby
(Co-Founder)Previously, they were a Partner at the Advisory Board Company, where they oversaw revenue cycle consulting and technology.
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