Campaign Analyst, Yieldify
Personalization for ecommerce brands
Job no longer available
Personalization for ecommerce brands
21-100 employees
Job no longer available
21-100 employees
Company mission
To use technology and science to advance the human connection between brands and customers.
Role
Who you are
- Degree level qualifications and the ability to demonstrate the analytical nature of the degree
- An analytical mind who loves to dive deep into data, identify patterns and generate insights for the benefit of our customers
- The ability to demonstrate awareness of digital behaviour and trends
- Inclination for process driven strategies together with a strong empathy for customers and passion for revenue and growth
- A demonstrated desire for continuous learning and improvement
- Background in digital preferred, GA Certification, CRO or MVT a plus
- Proficient skills in the MS Suite - Excel, Powerpoint and Word
- You love marketing and have a strong eye for detail
- You’re adaptable and thrive in a fast-paced startup environment
- You enjoy analysing performance and creating opportunities
- You love variety, problem solving and take pride in providing the best service to your customers
- You're looking to expand your knowledge of big data and want to learn about improving the conversion rate for big name clients
- You have an enthusiasm for all things e-commerce!
What the job involves
- Managing a portfolio of clients to create conversion optimisation strategies that consistently provide value to our clients
- Working directly with our design and development teams to feed campaign requirements and confirm that delivery is in line with customer requirements
- Support our Consultants in defining long term, revenue generating strategies
- Spotting trends and opportunities for client success by digging into performance numbers in line with industry trends
- Driving internal business performance metrics, such as client retention and commercial performance, demonstrating revenue growth and helping to expand the business
- Becoming the expert in our products and future development, enabling you to provide training for new clients and provide feedback to the product development team on what our clients need from the product
- Working closely with the sales team to prepare the services team for new customers and ensuring a smooth transition from sales to services
Our take
As the web becomes more crowded, with lots of companies battling for your attention, there's an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to help.
Yieldify builds tools to increase conversions on sites and through email campaigns. Its customers include large and medium enterprises like CVS, French Connection and Domino’s.
The CEO describes what Yieldify does as a “big data play”: it has racked up around 5 billion customer interactions and uses that to help analyse behavior in real time. It leverages these insights to help companies optimise their marketing channels.
In 2023 Yieldify was acquired by Publicis Groupe, one of the world's largest communications groups. Its product will be integrated with the group's Epsilon product, though it will retain its independent name and organisation as the integration process unfolds.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
May 2017
$6.5m
SERIES B
Jun 2015
$11.5m
SERIES A
Total funding: $18.1m
Leadership
John Giuliani
(Executive Chairman, Epsilon)Current Executive Chairman at Epsilon and Member of the Board of Directors at Opendorse. Former President & CEO of Conversant and was a Director at Web.com.
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