Senior Manager of Marketing and Revenue Operations, Leapfin

• Instrumented the machinery that drove pipeline for a company from $1M-$10M in ARR that sold 5- and 6-figure deals
• Data analysis skills (eg SQL, scripting)
• Salesforce administration experience
• Google analytics experience
• 5 years experience in marketing ops
• You’re obsessed with measurement and data. You like to have your fingers in the data!
• Scrappy, creative, and intensely analytical. You know exactly why you’re doing what you’re doing each day
• You’ve got technical acumen with, and strategic grasp of, full funnel measurement, from channel analytics (Google Analytics, social analytics, Hubspot, and Salesforce) to pipeline metrics
• You’ve got a burning passion to uncover what drives pipeline creation and what doesn’t and call it as you see it
• You’ve comfortable in an ambiguous environment and a proactive problem solver
• You’re a great collaborator; you’ll be the right hand to growth marketing, content marketing, and sales to help them measure and improve performance across the funnel
• You know how to focus on the handful of things that will make a material difference and block the noise of everything else by saying no (politely)

Desirable

• No Go-to-Market team can thrive without knowing what is working, where in the prospect journey we are dropping the ball and need to improve, and generating and testing hypotheses to continually find our next tranche of growth.
• As our revenue operations expert, you’ll be the architect and beating heart of our GTM, reporting to the VP of Marketing with a dotted line to the VP of Sales
• Measure the effectiveness and efficiency of our go to market across the prospect journey, from marketing campaigns to the sales funnel
• Own the GTM tech stack and roadmap, building the technology and processes (such as Salesforce and Hubspot workflows) to keep GTM moving and to generate the insights we need to run the business better and better
• Instrument and use the machinery that can tell us how our GTM motion is working with reports and dashboards (for example, pipeline, lead velocity, lead statuses, by primary sources, channels, campaigns, etc)
• Build or maintain efficient lead tagging (source, attribution, UTMs, campaign objectives), and lead management processes (SLAs, assignments)
• Align and work closely with our marketing engineer to maintain our marketing database’s health and hygiene and enrich it with relevant buying signals
• First point of contact on technical issues for the GTM tech stack