Digital Director, Cubitts

£70-85k

Senior and Expert level

London

3-5 days a week in office

Modern spectacle maker

Job no longer available

Modern spectacle maker

101-200 employees

B2CRetailFashion

Job no longer available

£70-85k

Senior and Expert level

London

3-5 days a week in office

101-200 employees

B2CRetailFashion

Company mission

To revive Britain's lost optical legacy.

Job

Company

Role

What the job involves

ECommerce
Acquisition: Managing all page acquisition activities
Optimisation: Constantly improve the product conversion funnel from category view to product page
Trading: Drive the trading calendar on-site including updates to all relevant pages
CRM: managing all CRM activity (Klaviyo)
Site projects: Manage end to end projects that help to enhance the customer experience on-site, working with development agencies as appropriate
Reporting: Developing regular reporting on trading and performance KPIs, working directly with the CEO, and presenting performance at board level
Budgeting: Taking full ownership of the Cubitts.com P&L
Manage the roadmap development of The Cubitts App, working with our internal team of Product Managers but also remote developers - including setting budgets
Integrate the technology across the company, including Cubitts.com, our stores and our bespoke workshop
Continually identify and develop new and emerging technologies to improve the customer experience - such as remote testing, browser based customisation tools, etc
Manage the tech stack of the business
Manage and develop an already established team to continually improve the customer experience
Continually test, learn and improve the customer journey
Implement a truly proactive customer centric approach
Build out a customer experience team that serves an increasingly global audience

Salary benchmarks

Our take

Cubitts was founded in 2012, offering bespoke and made-to-measure high-quality sunglasses and eyewear. Its online and brick-and-mortar stores offer a wide range of glasses at affordable prices, as well as bespoke spectacle-making courses and full eye examinations.

2/3 of the population wear glasses, half every day, but the glasses industry hasn't evolved accordingly over the past few hundred years, with products and standards not improving. Cubitts aims to create a spectacle-buying experience that people love to transform the industry for the better.

Cubitts offers spectacles for life, with lifetime adjustments and reglazing, frames made the traditional way so that they outlast their users, using only the finest materials (and recycled waste), as well as allowing users to create a one-off frame to customers' exact colour choices and exact measurements.

With multiple stores mostly in London already, the brand is looking to expand not just throughout the UK but across the world. In the future, Cubitts aims to take the brand global to drag the $130bn industry into the modern age.