Senior Data Analyst, Athletic Greens
Customer Insights, EU
Natural health supplements
Job no longer available
Natural health supplements
201-500 employees
Job no longer available
201-500 employees
Company mission
To empower people to take ownership of their health.
Role
Who you are
- Bachelor’s degree in a quantitative, business, marketing or consumer research discipline (Statistics, Marketing Analytics, Economics, Marketing, Marketing Research, etc)
- 5+ years of experience analyzing, identifying and/or optimizing drivers of customer behavior, retention and LTV, preferably in a DTC Subscription business
- Ability to measure the effectiveness of acquisition and retention marketing programs and activities – both online and offline
- Experience analyzing customer/brand surveys and customer and messaging tests is a plus
- Experience in identifying underlying customer behavioral hypotheses based on web performance analytics and trends
- Demonstrated expertise in manipulating and blending qualitative and quantitative data and working with transactional customer data to derive analytical insights using SQL, SAS, R, python, VOC platforms such as Qualtrics, as well as tools such as Excel and Google Sheets
- Ability to synthesize and translate in-depth data (online/offline) into analytic insights and compelling stories that elevate understanding and drive actions and decision-making
- Strong analytical and problem-solving skills
- Strong interpersonal and communication skills across a variety of different partners, including non-quantitative discussions
- Ability to “tell the story” behind the data to drive consensus and action
- Comfortable balancing multiple projects simultaneously and dealing with ambiguity in a fast-paced, hypergrowth environment
- A full life outside of work with personal passions and hobbies!
What the job involves
- Dive deep analyses using a blend of qualitative and quantitative data to drive the development of deep, actionable knowledge of the AG subscriber lifecycle
- Function as a strategic thought partner by proactively identifying opportunity areas, collaborating with customer insights teams and translating them into structured analysis, actionable insights, and recommendations
- Utilize Google Analytics to identify conversion trends and opportunities through landing pages and the conversion funnel
- Collaborate with EU marketing teams to develop hypotheses and methodologies together that will drive business outcomes
- Partner with the Lifecycle Marketing team in the design of messaging tests to measure the efficacy of brand positioning and customer perceptions
- Support efforts to define and document customer, membership and performance KPIs to ensure alignment, awareness and appropriate usage of key metric/definitions
- Familiarity with the impacts of LTV, retention and customer engagement on key business outcomes. the impact on key business outcomes
- Aggregate and synthesize data across multiple data sources and platforms to complete required analyses
- Establish predictive customer analytics by using historical data, statistical algorithms, and machine-learning techniques to improve retention
- Partner with Data Engineering and/or Data Science functions to support needs around data and advanced methodologies when required
Our take
The health and wellness market is growing exponentially, with rising concern over personal health from consumers across demographics. But many offerings, particularly in the field of nutrition, can be difficult to implement into daily routines or come with middling scientific backing. Athletic Green supplies health supplements that are NSF certified for sport, follow the latest in nutrition science, and require only a dose per day.
Athletic Green’s foundational nutrition drink, AG1 combines 75 vitamins, minerals, and whole-food sourced nutrients in one daily serving, and boasts improvements to gut health, immunity, energy level, and post-exercise recovery – filling nutrient gaps in a way that is convenient for day-to-day use. Aligning with its belief that nutrition is a human right, the company partners with charities such as No Kid Hungry, as well as actively and visibly acting to operate sustainably.
Athletic Greens raised significant funding in 2022 that is helping to grow its subscriber base and solidify its presence as a global nutrition brand. It is achieving this through increased distribution, continued scientific research and new product launches. In 2023, Athletic Greens was awarded the Outstanding Emerging Business Award at the HUman Insights Summit, reflecting its work for self improvement through customer feedback.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2022
$115m
LATE VC
Total funding: $115m
Company benefits
- Remote Working Environment
- Unlimited Vacation
- 401k
- Medical, Dental and Vision
Company HQ
Wilmington, DE
Leadership
Chris Ashenden
(CEO)Founder and Chairman of Da Alegria (Give Joy) Foundation.
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