Performance Marketing Manager, VSCO

• The ideal candidate will possess a strong analytical mindset, a deep understanding of the mobile app ecosystem, and a passion for creative communities.
• Bachelor’s degree or higher in Marketing, Business, or a related field
• 5+ years of experience in performance marketing, with a focus on mobile app acquisition
• Proven track record of success in managing paid media campaigns across various platforms
• Strong understanding of ASO principles and best practices
• Experience managing affiliate marketing programs
• Proficient in using analytics tools (e.g., Google Analytics, AppsFlyer, Adjust)
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills
• Experience working in the creative/photography app space or another app aimed at a relatively small slice of professionals and hobbyists is highly preferred
• Passion for photography and the creative community is a plus

Desirable

• VSCO is seeking a dynamic and results-driven Performance Marketing Manager to lead our paid media, acquisition, and app store optimization efforts.
• This role is pivotal in driving user growth and engagement by strategically leveraging various performance marketing channels.
• You will be responsible for optimizing campaigns across platforms, managing budgets, and delivering actionable insights to achieve our acquisition goals
• Paid Media Strategy & Execution:
• Develop and execute comprehensive paid media strategies across various platforms (e.g., Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user acquisition and engagement
• Manage and optimize campaign budgets, bids, and targeting to maximize ROI
• Conduct A/B testing and analyze campaign performance to identify areas for improvement
• Stay up-to-date with the latest trends and best practices in paid media
• Acquisition Marketing:
• Drive user acquisition through a data-driven approach, focusing on key metrics such as CAC, LTV, and retention
• Identify and evaluate new acquisition channels and opportunities
• Collaborate with cross-functional teams (product, design, engineering) to optimize the user onboarding and conversion funnel
• App Store Optimization (ASO) & App Store Ads:
• Develop and implement ASO strategies to improve app visibility and organic downloads
• Conduct keyword research, optimize app store listings (title, description, screenshots, videos), and monitor app store rankings
• Manage and optimize Apple Search Ads
• Analyze and report on ASO performance and provide recommendations for continuous improvement
• Affiliate Marketing:
• Manage and grow a VSCO affiliate program
• Identify and onboard new affiliate partners
• Track and analyze affiliate performance, and optimize campaigns to drive conversions
• Reporting & Analytics:
• Develop and maintain comprehensive performance reports and dashboards
• Analyze data to identify trends, insights, and opportunities for optimization
• Provide regular updates and recommendations to stakeholders

• The application window for this role will be open until at least 3/31/25. This opportunity will remain online based on business needs which may be before or after the specified date