Peformance Marketing Manager, VSCO

• The ideal candidate will possess a strong analytical mindset, a deep understanding of the mobile app ecosystem, and a passion for creative communities.
• Bachelor’s degree or higher in Marketing, Business, or a related field
• 5+ years of experience in performance marketing, with a focus on mobile app acquisition
• Proven track record of success in managing paid media campaigns across various platforms
• Strong understanding of ASO principles and best practices
• Experience managing affiliate marketing programs
• Proficient in using analytics tools (e.g., Google Analytics, AppsFlyer, Adjust)
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills
• Experience working in the creative/photography app space or another app aimed at a relatively small slice of professionals and hobbyists is highly preferred
• Passion for photography and the creative community is a plus

Desirable

• VSCO is seeking a dynamic and results-driven Performance Marketing Manager to lead our paid media, acquisition, and app store optimization efforts.
• This role is pivotal in driving user growth and engagement by strategically leveraging various performance marketing channels.
• You will be responsible for optimizing campaigns across platforms, managing budgets, and delivering actionable insights to achieve our acquisition goals
• Paid Media Strategy & Execution:
• Develop and execute comprehensive paid media strategies across various platforms (e.g., Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user acquisition and engagement
• Manage and optimize campaign budgets, bids, and targeting to maximize ROI
• Conduct A/B testing and analyze campaign performance to identify areas for improvement
• Stay up-to-date with the latest trends and best practices in paid media
• Acquisition Marketing:
• Drive user acquisition through a data-driven approach, focusing on key metrics such as CAC, LTV, and retention
• Identify and evaluate new acquisition channels and opportunities
• Collaborate with cross-functional teams (product, design, engineering) to optimize the user onboarding and conversion funnel
• App Store Optimization (ASO) & App Store Ads:
• Develop and implement ASO strategies to improve app visibility and organic downloads
• Conduct keyword research, optimize app store listings (title, description, screenshots, videos), and monitor app store rankings
• Manage and optimize Apple Search Ads
• Analyze and report on ASO performance and provide recommendations for continuous improvement
• Affiliate Marketing:
• Manage and grow a VSCO affiliate program
• Identify and onboard new affiliate partners
• Track and analyze affiliate performance, and optimize campaigns to drive conversions
• Reporting & Analytics:
• Develop and maintain comprehensive performance reports and dashboards
• Analyze data to identify trends, insights, and opportunities for optimization
• Provide regular updates and recommendations to stakeholders

• The application window for this role will be open until at least 3/31/25. This opportunity will remain online based on business needs which may be before or after the specified date

• Balance: Flexibility is really important to us, and family always takes precedence. We have a Flexible Time Off policy for eligible employees, and we encourage each other to take breaks so that we can do our best work, refreshed. We also offer paid parental, medical, and caregiver leave so you can take the time you need to disconnect
• Benefits: Our team’s health and wellness is a top priority. VSCO offers flexible time off, a 401(k) retirement plan, insurance (medical, dental, vision, life/AD&D, short and long-term disability), 11 paid holidays, and a monthly tech & well-being stipend. Employees also have access to well-being perks such as Peloton, Wellhub (formerly Gympass), One Medical, Spring Health, and Headspace
• Remote Work @ VSCO: VSCO operates as a fully remote organization with employees working from their home office across several states in the US, with over 50% of the company working in the Bay Area and Los Angeles. While we are dispersed, teams stay connected through participation in quarterly virtual team-building events and bi-annual in-person offsites

Total funding: $70m

VSCO (pronounced "vis-co") is a photo and video editing app that's all about creativity without the pressure. Unlike Instagram and Facebook, which are driven by ads and likes, VSCO focuses on making money through subscriptions, giving users a refreshing break from the constant follower count anxiety.