Head of Content, InMobi

• This role requires a strategic thinker with a deep understanding of mobile ad tech, content marketing, and audience engagement
• The ideal candidate will have a proven track record of building and working with high-performing, lean teams, developing impactful content strategies, and delivering measurable results
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field. MBA or advanced degree is a plus
• 10 -12 years of experience in content strategy, creation, and management, preferably in the ad tech, mobile tech or SaaS
• Proven experience leading and managing content teams, including remote teams and external agencies
• Strong understanding of mobile ad tech, programmatic advertising, and digital marketing trends
• Exceptional writing, editing, and storytelling skills with a portfolio of impactful content
• Proficiency in content management systems (CMS), SEO tools, analytics platforms (e.g., Google Analytics, HubSpot) and AI platforms
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Excellent communication, collaboration, and leadership skills

Desirable

• The Head of Content will be responsible for all aspects of content strategy and development
• They will oversee the creation, execution, and optimization of content that drives engagement, educates our audience, and supports our business goals
• Define and execute a comprehensive content strategy aligned with the company’s business objectives, brand voice, and target audience
• Identify key content themes, topics, and formats that resonate with our audience and support customer acquisition, retention, and thought leadership
• Collaborate with cross-functional teams (Product, Marketing, Sales, and Design) to ensure content aligns with product launches, campaigns, and business priorities
• Oversee the creation of high-quality, engaging content across multiple channels, including blogs, whitepapers, case studies, eBooks, videos, webinars, and social media
• Ensure all content is optimized for SEO, user engagement, and conversion
• Manage the content calendar, ensuring timely delivery of content that meets business needs
• Familiarity with and experience in using AI platforms for content creation
• Build, mentor, and lead a high-performing content team, including writers, editors and external contributors
• Foster a culture of creativity, collaboration, and continuous improvement within the team
• Set clear goals, provide regular feedback, and measure team performance against KPIs
• Leverage data and analytics to understand audience behaviour, content performance, and market trends
• Use insights to refine content strategies, improve engagement, and drive measurable business outcomes
• Monitor industry trends and competitor content to identify opportunities for differentiation
• Ensure consistency in brand voice, messaging, and tone across all content touchpoints
• Act as a brand ambassador, ensuring all content reflects the company’s values and mission
• Work closely with the Marketing team to align content with campaign objectives and lead generation goals
• Partner with the Product team to create technical and educational content that highlights our solutions
• Collaborate with Sales to develop content that supports the buyer’s journey and accelerates deal closures