Senior CRM Manager, EDURINO
Focus Retention
€60-80k
+ Equity. Salary is benchmarked on EU rates and may vary by other locations
More information about location
Children's eLearning platform
Be an early applicant
Children's eLearning platform
21-100 employees
Be an early applicant
€60-80k
+ Equity. Salary is benchmarked on EU rates and may vary by other locations
More information about location
21-100 employees
Company mission
To teach children 21st century skills with the power of games.
Role
Who you are
- We are looking for a data-fluent strategist who possesses the creative spark to turn emails into a captivating narrative for families. You thrive in an environment where you own the entire lifecycle, from high-level roadmap definition to the final analytical evaluation
- 4+ years of relevant CRM experience in a B2C environment, ideally with an app-based product
- Expertise in building complex automation triggers and lifecycle setups that go beyond welcome or abandoned cart flows
- A strong analytical foundation with the ability to set up and manage your own monitoring systems for KPIs, cohort analysis, and segmentation
- Native-level German and fluent English skills to ensure our communication is empathetic and culturally resonant
- Advanced proficiency in leveraging AI tools to build custom workflows that accelerate creative production and strategic ideation
- Experience working in small, lean teams where you are comfortable handling everything from high-level strategy to hands-on execution
- Passion for storytelling and turning user insights into creative, audience-oriented stories
- Bonus: You have a track record of successfully scaling friend-referral systems or launching emerging communication channels like WhatsApp and RCS
- We believe that, in addition to hiring the best talent, a diversity of perspectives, ideas, and cultures leads to the creation of better products. We hire people who are passionate about the product and team, demonstrate raw curiosity, and bring the ability and willingness to continuously learn
What the job involves
- As our Senior CRM Manager you will drive retention strategies as a vital lever for our sustainable growth
- Bridging the gap between Product and Marketing, you have the autonomy to shape customer touchpoints and the creative freedom to experiment boldly with a product that provides genuine educational value and joy to children and parents alike
- Take full ownership of the reactivation and repurchase strategy, steering the KPIs that define our long-term customer success and loyalty
- Lead the end-to-end execution of user-flows and campaign sendouts, while continuously evolving our setup into a seamless automated ecosystem
- Craft high-quality, on-brand copy and visual assets by utilizing AI environments to maintain speed within our team
- Cultivate a rigorous A/B testing culture by defining clear hypotheses and evaluating tests across content, triggers, and incentives to generate actionable insights
- Partner closely with the Product team to extend digital learning features into CRM touchpoints, ensuring our communication supports the overall customer journey
- Integrate wider marketing campaigns and product launches into personalized, customer-facing plans that resonate with our community of parents
Application process
- We look forward to receiving your application (CV is enough!). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions
- Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study
- We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved
- You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references
- After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay!
- The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box!
Our take
Educational resources have a problem - while they are training children for the world they live in now, the future that they will live in is going to look very different, and require very different skills, with a greater focus on digital, technical and mathematical knowledge than what is typically taught to children today. Edurino exists to provide this learning from the very earliest stages with a comprehensive educational program for children aged 4-8.
While the EdTech sector abounds with offerings to help children improve scholastically, Edurino stands apart by taking a hybrid approach, offering a specialised stylus and haptic physical toys that interact with its learning app. Edurino's offering has been enthusiastically received, with 160 educational institutions using its products and 100,000 units sold to individual families.
Edurino raised funding in a Series B round led by Ravensburger Next Ventures in 2025. This funding was used to accelerate growth initiatives, aiming to double the company's retail presence across Europe. Having launched across the German, Austrian and Swiss (DACH) area, it is aiming to enter the UK market in the near future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2025
$19.8m
SERIES B
Mar 2023
$12.3m
SERIES A
Total funding: $36m
Company benefits
- Based on trust with flat hierarchies.
- Join an early stage start-up, take on responsibility from day 1 and be part of the ride.
- We believe that a variety of perspectives, ideas and cultures lead to better products. Our company language is English first.
- We have trust-based working hours that offer a maximum of flexibility, self-management and the compatibility of family and career.
- While remote, we meet online for a pub quiz or a drawing game. While in Munich, we go hiking, meet at the "Biergarten" or do an exit game together.
- Share package: You benefit from the success of a rapidly growing company.
- We offer personal development time during working hours and a yearly development budget of 1000€.
- We have implemented a hybrid working mode. You can work remotely from wherever you like within Germany or work from our office in Munich (Werk 1). We meet in Munich every 8 weeks and do fun stuff together. All travel expenses covered.
- KITA allowance (tax and social security exempt).
- Start-up vibes at a great office in Munich Werksviertel.
- The hardware you need (a Mac book or Windows laptop).
- Employee benefit offers with exclusive discounts.
Company HQ
Au-Haidhausen, Munich, Germany
Leadership
Franziska Meyer
(Co-Founder)Was previously Associate at Boston Consulting Group. Before that was an Intern at Roland Berger, SYSTEMIQ and Deutche Bank.
Irene Klemm
(Co-Founder)Before co-founding EDURINO was a Consultant at Boston Consulting Group.
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