Marketing Manager, Sofar Sounds
London, Contract
£3,500 - £4,500 a month
Curates live, secret performances
Posted today
Curates live, secret performances
501-1000 employees
Posted today
£3,500 - £4,500 a month
501-1000 employees
Company mission
To help artists and fans connect in a true and meaningful way.
Role
Who you are
- You have 2+ years of experience owning and developing marketing channels around artist discovery, live events, or local neighborhood content
- You have an innate understanding of how to communicate with people via social media and IRL, and know how to create buzz around events
- You have a pulse on the most up-to-date social trends and the shifting cultural landscape for the younger generation of tastemakers
- You possess a natural love for storytelling, you’re a natural copywriter and know how to hook an audience
- You understand what content hits on what platform, have experience with community management, and feel energized by testing, growing, and evolving our social presence
- You are super resourceful and driven – you possess exceptional time and project management skills, and thrive on a challenge
- You have experience in photo/video editing within Canva, Capcut, etc
- You have a deep and demonstrated commitment to supporting a vibrant and diverse creative community in your city
What the job involves
- As the Marketing Manager for London you will develop marketing strategies and optimise marketing levers to achieve growth in your city
- You will use social media and guerrilla marketing tactics to reach and grow a large, diverse and progressive audience in our city – and help ensure our local shows are the go-to place for people to discover new talent
- You’ll work closely with Sofar’s Experiences team to ensure we’re focused on the needs of our community and executing on campaigns and overall brand strategy
- Reporting into the London General Manager, this is an incredible opportunity for people who are passionate about marketing, live events, customer experience, and building community
- Please note that this is a full-time contract role for 4 months. It requires on-call, night and weekend availability
- Build local marketing plan to maximise ticket sales, including digital, grassroots, community, and traditional marketing tactics
- Create and execute strategy for merchandising (visual, copy) the shows on our website to maximise ticket sales in your city
- Develop and execute on our social media strategy, and supervise asset creation and community management for our London social channels, jumping in to create engaging content where needed
- Work in partnership with our Lifecycle Marketing Manager to create email and SMS campaigns which feel relevant and local to your community
- Create and execute boosted social media campaigns to drive ticket sales
- Activate local partners and execute tailored marketing initiatives (influencers, affinity organisations, community groups, local businesses) to bring in new audiences and boost brand awareness
- Find new potential marketing channels and partners to drive awareness of the Sofar brand in your city
- You’ll be a key local leader, working across the Sofar team to keep growing the Sofar community in ways consistent with Sofar’s values
Salary benchmarks
Our take
Sofar launched over 10 years ago to bring the magic back to live gigs. The company has rapidly grown and now puts on performances in over 300 cities across the world.
Sofar manages live events in unique, curated spaces such as galleries or even people's living rooms and is programming in 78 countries. It has also helped many artists get recognised. More than 40 artists who played Sofar while unsigned or relatively unknown have now been nominated for or won a Grammy award.
As they expand, their goal is to become the de facto way emerging artists play outside of traditional venues. It has come under some criticism for profiting by paying artists low appearance fees, but nevertheless, plenty of musicians still sign up to do gigs with Sofar.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2021
$11.7m
LATE VC
May 2019
$25m
SERIES B
Total funding: $45.9m
Company benefits
- Comprehensive health plans
- Culture of learning and development
- Flexible work hours and time off
- Offsites and happy hours
- Free Sofar shows around the world
- A global community
Company values
- Community driven: We are nothing without one another. Our global community of artists, hosts, guests, volunteers and staff make our movement. This is bigger than us
- Inclusive: We are a movement that transcends borders. We live for the quiet moments of togetherness and take care to appreciate our surroundings and one another. No matter who you are or where the world takes you, you are welcome in our home
- Humble: We are true to our brand, mission and values. We’re not perfect and own up to our shortcomings. We are always honest, inclusive and as transparent as we can be with our community
Company HQ
London, UK
Articles
Leadership
Rafe Offer
(Executive Chair)Previously worked in marketing consultancy, has a degree from Stanford in International Business.
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