Senior Community Marketing Manager, Webflow
$108-157k
Salary dependent on location. Plus company-wide bonus program and equity ownership (RSUs)
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$108-157k
Salary dependent on location. Plus company-wide bonus program and equity ownership (RSUs)
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- We're looking for someone eager to actively listen and engage to understand our community's evolving needs, and translate that into programs that deliver meaningful value for our community and measurable outcomes for our business
- 6+ years of relevant experience, with 4+ years leading community marketing or strategic community programs in a B2B tech environment — ideally with exposure to enterprise or high-growth companies
- Bachelor's degree is required
- Strong bonus: Technical proficiency in Webflow and deep curiosity about web design and development
- Have owned a robust, multi-channel community marketing program end-to-end— from strategy and operations to activation and measurement— with a focus on driving measurable business impact
- Are an inventive, action-oriented leader with a track record of building programs that energize and inspire diverse communities
- Have a proven ability to implement AI and modern tools to improve community engagement, operations, and content delivery
- Are passionate about building trusted relationships with community members, actively listening to their needs, and translating those insights into high-impact programs and product feedback loops
- Exceptional storytelling and communication skills, equally comfortable inspiring community members and influencing executives and cross-functional stakeholders
- Have a customer-first mindset with a passion for relationship-building, always seeking to create value and build trust in every interaction
- Excel in fast-paced, high-growth environments with the ability to strategically prioritize, ruthlessly execute, and adapt quickly as community and company needs evolve
- Expertly work cross-functionally, particularly with Sales, Customer Success, Marketing, Support, Product and creative teams
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- As we modernize and scale the community foundation that drives Webflow’s growth, we’re looking for a seasoned Senior Community Marketing Manager to architect a comprehensive community strategy that serves our most loyal advocates while thoughtfully expanding to new audiences like developers, marketers, and enterprise teams
- You’ll be responsible for our most critical community programs, while building the infrastructure needed to scale Webflow’s community as a sustainable growth channel
- Webflow’s community is one of our greatest differentiators–creative, passionate, and deeply invested in our mission
- This is a highly visible and strategic role in which it will be crucial to build trust and cross functional relationships with Customer Success, Marketing, Sales, Support, Product, and more to drive growth and business impact
- Reporting to the Head of Customer Marketing & Community
- Own and evolve Webflow’s holistic community strategy – modernize existing programs and launch new initiatives that deliver deep value for our community and measurable business outcomes
- Translate community insight into impact — proactively listen to community feedback, trends, and sentiment to inform programming, surface needs, and amplify community voices internally and externally
- Lead and scale marquee community programs — design scalable programs that empower the community to host regional events, create and share content, and participate in high-impact activations that strengthen community connection and amplify Webflow’s brand
- Build scalable community infrastructure — manage platforms, implement unified community moderation, and establish consistent measurement and reporting across channels
- Architect a community-driven content engine — cultivate and amplify authentic user-generated content (UGC) in partnership with key community leaders to drive awareness, education, and adoption of Webflow’s core products
- Grow and engage emerging community segments — intentionally expand Webflow’s community programming to serve broader personas with personalized content and engagement experiences over time
- Embed community across the customer journey — partner with Product, Marketing, Sales, Customer Success, Support, and Ecosystem teams to identify opportunities to integrate community into the broader customer experience
- Define and track community success metrics — define KPIs with data team and regularly report on community health, impact, and growth opportunities
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $334.9m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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